Tough Market. Tougher Sellers. Here's How to Win the Pricing Conversation Every Time  

Between Zillow headlines, lawsuits, MLS restrictions, and a shaky economy, sellers are more skeptical than ever — and listing conversations are getting brutal. If you can't confidently lead on price and commission, you're literally handing business to other agents.  

Right now, sellers are nervous.  The market is shifting.  Home values are fluctuating.  And everywhere they turn, someone's giving your potential clients mixed messages about what their home is really worth.  

Meanwhile, you're expected to walk into every listing appointment, handle it like a pro, and defend your value without blinking.  

If you hesitate for even a second — you lose.  

• Ever been blindsided by a seller questioning your fee?  

• Ever tripped over your words trying to explain your worth — and watched the listing slip away?  

• Ever felt gut-punched when a desperate discount agent swooped in and scooped the deal?  

You're not alone.  But you're not helpless, either.  

You just need a smarter strategy — and in this session, Darryl is going to deliver it to you.  

Who Should Attend This Training  

• Agents struggling to defend their commission without caving under pressure. 
• Agents tired of getting undercut by desperate discount brokers.  
• Agents frustrated with sellers who "just want the cheapest deal" without understanding real value.  
• Agents worried about how Zillow, lawsuits, and MLS rule changes are making listing conversations harder.  
• Agents who know they're worth more — but need the right words, scripts, and strategies to prove it.  
• Agents who are do

• Establish Your Value FAST: Make yourself the obvious choice — before money even enters the conversation.  
• Confidently Present Your Professional Fee: No discounts. No awkwardness. No regrets.  
• Crush Commission Objections Like a Pro: Use smart, simple dialogues that flip hesitation into a YES.  
• Outshine the Discount Crowd: Show sellers why cutting commission costs them time and money, not saves it.  
• Deploy the "You Choose Marketing Plan™": Darryl's trademarked system that gets you 8 out of 10 listings by letting sellers feel in control (and usually picking your premium service).  

WHY IT MATTERS:

The market isn't getting easier.  The economy doesn't appear to be getting calmer.  And sellers aren't getting less skeptical.  

If you want to survive and even grow in this shifting time, you need to master this conversation right now.  

Stop winging it. Stop losing listings you should've won. Start winning over sellers — and protecting your commissions — every single time.