Confidently Secure Clients, Explain Fees, and Close More Transactions in the New Era of Buyer Representation

Let’s be real: buyer representation in 2025 isn’t just different - it’s downright daunting.

Sure, the NAR settlement may be behind us, but the confusion it unleashed is still very much front and center.

Agents everywhere are scrambling to figure out the new rules of engagement - and more importantly, how to communicate those rules without scaring off their buyers or sacrificing their paycheck.

Too many are still clinging to outdated, bloated board contracts that confuse clients, stall momentum, and make the commission conversation feel like a landmine.

• Exactly what to say (and when) to position yourself as the trusted advocate buyers want to work with—and pay. 
• The agreement that works in any state, regardless of your board or association’s template. 
• How to simplify the presentation so buyers feel empowered, not pressured. 
• Objection-handling strategies for the tough questions around commissions, fees, and “using the listing agent.” 
• Visuals and scripts that work, even if you’re not a natural closer. 
• How to motivate buyers to move forward—even after multiple showings and market hesitations. 

WHY IT MATTERS:

• You’re no longer just “opening doors”—you’re a contractually committed professional, and that takes skill to present. 

• Buyers are confused, and when people are confused, they say no—we’ll show you how to get them to say yes with confidence. 

• This isn’t theory. It’s the exact buyer agency conversations top agents are using right now to secure commitment and protect their income.