Is your overpriced listing sitting like a pumpkin after Halloween- shriveling up and losing buyer interest by the day? You’re not alone. With the market shifting and sellers clinging to unrealistic expectations, more agents than ever are facing the dreaded “price reduction” conversation.

And let’s be real: most agents dread it. Say it the wrong way, and you risk losing the listing - or worse, your reputation. Say nothing, and your seller is stuck frustrated, while your sign becomes nothing but lawn decor. We get it - it's stressful.

That’s why Darryl Davis is going to pull back the curtain on exactly how to navigate this make-or-break moment with professionalism, empathy, and confidence, and help you find the balance and the words to coach your sellers effectively.

Why You Can’t Miss This:

With lawsuits, new regulations, and consumers more skeptical than ever, how you communicate pricing has never been more important. The agents who master this conversation will win their client’s trust, get them to closing date faster, and stand out as true professionals. The ones who avoid it? They’ll watch their listings (and referrals) vanish.

This session isn’t theory - it’s real-world training you can put into practice A.S.A.P.

What You’ll Learn

✔️ How to reset unrealistic seller expectations without burning the bridge

✔️ Language that softens the blow while still being direct and honest

✔️ Visuals and tools that make the price issue clear—without you being the bad guy

✔️ Follow-up systems that lead to price improvements, happier clients, and faster sales

✔️ PLUS: Darryl’s go-to metaphors and analogies that have helped thousands of agents handle tough convos like pros