POWERFACT: Marketing Agents will out-perform Selling Agents because they are using their time and skills more wisely and effectively. There’s a difference between being a Marketing Agent and a Selling Agent — and that difference is a huge differentiator. A selling agent typically takes one house and tries to sell it to many buyers. A […]
POWERFACT: When you speak from your heart, you elevate the level of communication and create a stronger connection.
POWERFACT: Using analogies to handle objections helps agents feel more skilled, more comfortable, and get better results. As we talked about in the last post, the market is starting to show signs of shifts. Now, more than ever, it’s important to develop the skills, dialogues, and mindsets you need to be at the top of […]
POWERFACT: Your skill level and expertise as a communicator will determine your level of success. Markets are shifting across the country from buyer’s markets to seller’s markets and everything in between. Here’s what that means for you. Get super sharp on your communication skills. EVERYTHING we do as real estate professionals comes down to communication. […]
POWERFACT: Visually walking consumers through the processes of buying and selling houses makes for a better customer experience. Using visuals in your presentations is a great way to add authority, communicate more effectively, and ensure that people better understand the information your sharing. They are also a stress reducer for consumers when you are trying […]
When it comes to delivering the reasons why a FSBO should NOT be a FSBO – the “shoe store analogy” is a winning dialogue.
POWERFACT: People don’t want to be SOLD. They respond better to a two-way CONVERSATION than a canned PRESENTATION. When it comes to listing homes, I want agents to stop and remember they are in the people business. That means it’s more important to have a CONVERSATION, which is a two-way exchange of information where you’re […]
POWERFACT: There will always, always be someone who will ask you to lower you commission. How you respond is up to YOU. Here’s the thing… I look at lowering your commission as an integrity issue. We covered this a while back, but I wanted to reiterate because it has been popping up a LOT lately. […]
Powerfact: Using stories, metaphors, and analogies is a great way to communicate a point and help guide people to make good decisions. I’m a big fan of analogies and metaphors to illustrate a point and help people to visualize what you are trying to communicate. In this video, I demonstrate the “dollar bill” analogy. Very […]
Powerfact: Commissions are negotiable – they can always go UP. At some point, every agent gets the question, “Will you lower your commission?” To handle this objection, I like to tell Power Agents to use the analogy of corporations who make “widgets”. Watch the video below: “Mr. and Mrs. Hunna Hunna… If a company is […]
POWERFACT: If you can get sellers to the kitchen table, and follow the R.E.A.L. Listing Conversation steps — you are more likely to leave with the listing.
POWERFACT: When you’ve been authentic and clear with sellers, and your true goal is to help them move to the next level, getting the signature is just a formality. I believe that listing “presentations” should be really called REAL Conversations. The four parts would include: R – Rapport E – Engage A – Advise L […]