How to Prospect Around Other Agents’ Listings
Turn a competitor’s new listing into your next one: build your list, warm it up, then prospect with a hand-delivered free Neighborhood Market Report.
When a home gets listed in a neighborhood, the next house to list almost always goes to a different agent. Be that agent.
We’ve shared this strategy before, from one of our VIP coaching members, and it’s still landing him around ten extra listings a year: the moment a competing agent puts up a sign in a neighborhood, get on the phone or start canvassing the other homeowners on that street. Psychologically, neighbors don’t want to list with the agent who “already knows the inside scoop” on their block, they want a fresh, trustworthy resource. That’s your opening.
The strategy still works. What’s changed is everything around it. You no longer have to walk into a neighborhood cold, guess at names, or hope someone answers the door.
Today’s POWER AGENTS® stack three tools in front of every farm canvassing visit so that by the time they knock, half the street already knows their name.
Here’s the updated playbook.
Step 1: Build Your List Before You Ever Leave the Office
The old approach was to drive the neighborhood and knock blind. The new approach is to know exactly who lives at every address, and how to reach them, before you put your shoes on.
Thanks.io is our go-to for this. Power Agents® head to their Vendor tab in the classroom to get 500 free contacts — names, mailing addresses, phone numbers, and in many cases emails — for any neighborhood you want to farm. Pull your farm area, export the list, and you’ve got a real roster of homeowners instead of a stack of “Resident” envelopes.
That one list now feeds every step below.
Step 2: Warm the Street Up Before You Knock Using Ringless Voicemail
Cold knocking on a door where the homeowner has never heard of you is a much harder conversation than knocking on a door where they’ve already heard your voice. That’s where Slybroadcast comes in.
Slybroadcast drops a personalized voicemail straight into a homeowner’s voicemail box — no ring, no interruption, no phone actually rings on their end. They simply see a missed call and a voicemail from you, and listen on their own time.
Power Agents® get 150 free voicemails, plus ready-to-use scripts, so you’re not staring at a blank recording button.
A simple pre-farming script:
“Hi, this is [Name] with [Company]. I noticed your neighbor at [address] just listed with another agent, and homes in [Neighborhood] have been moving quickly. I’m putting together a free Neighborhood Market Report so you can see exactly what’s selling and what your home might be worth in today’s market. I’ll be in the neighborhood this [day] with your copy — no obligation at all. Call or text me anytime at [number].”
Drop that to your Thanks.io list a day or two before you plan to canvass. By the time you’re walking the block, you’re not a stranger, you’re the agent who already called.
Step 3: Follow Up With a Text — Don’t Let Warm Leads Go Cold
Not everyone calls back after a voicemail, and that’s fine. A lot of homeowners are far more comfortable replying to a text than picking up the phone. That’s what Slytext is for.
Power Agents® get 150 free texts, and you can send them to the same list, right behind your voicemail drop.
A short follow-up text:
“Hi [Name], it’s [Your Name] — left you a voicemail about your free Neighborhood Market Report for [Neighborhood]. Want me to drop a copy at your door this weekend, or would you rather I text/email it over? Just reply here anytime!”
Voicemail plus text is a one-two punch: the voicemail earns the recognition, the text makes it effortless to respond. Pairing the two consistently outperforms either tool used alone.
Step 4: Show Up With the Goods — The Neighborhood Market Report Certificate
Now you’re not knocking on a cold door. You’re following up on a voicemail and text the homeowner may have already seen — and you’re arriving with something in hand: the Neighborhood Market Report Certificate, sitting in your Farming Tab right now.
It’s a print-ready PowerPoint certificate that entitles the homeowner to one free Neighborhood Market Report, and it takes two minutes to personalize with your name, contact info, and even the recipient’s name before you print.
Your updated door-knock dialogue:
“Hi Mr./Ms. [Name], I’m [Your Name] with [Company] — I left you a quick voicemail and text earlier this week. You may have noticed your neighbor at [address] just listed with another firm. When that happens, we usually see a real uptick in buyer activity on the street. I wanted to bring you this certificate for a free Neighborhood Market Report so you can see current home values, how they’ve moved year over year, and what’s shaping your equity right now. No cost, no obligation — just useful information. Would it be alright if I dropped off your report by [date]?”
That’s the same conversation that’s been landing ten extra listings a year all along — except now the homeowner already knows your name, your voice, and that you texted them, before you ever ring the doorbell.
Putting It All Together: A Sample Farm Week
- Monday: Pull 100–200 contacts from your farm area in Thanks.io.
- Tuesday: Drop a Slybroadcast ringless voicemail to the full list.
- Wednesday: Send a Slytext follow-up to anyone who hasn’t called back.
- Saturday: Canvass the neighborhood with printed Neighborhood Market Report Certificates in hand, prioritizing anyone who called, texted, or clicked back.
- The following week: Deliver the actual market reports, and start the cycle again with the next street over.
Run this every time a competing agent’s sign goes up in one of your farm areas, and you’ll consistently be the next agent homeowners think of — not the one they never heard of.
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Not Yet a Power Agent®?
Every tool in this playbook — the Neighborhood Market Report Certificate, Thanks.io contacts, Slybroadcast voicemails, Slytext follow-ups, plus the scripts and training to use them well — is already sitting inside the member classroom.
PLUS – Get your copy of our Ultimate Farming Field Guide FREE!
If you’re not a member yet, you can try the full Power Program® for just $2 for two weeks and claim your free Thanks.io, Slybroadcast, and Slytext access today.
Need help getting started? Contact our team at (800) 395-3905.