Building Brands, Leaders & Lasting Success with Sherry Chris
Some people build successful careers. Others help shape an entire industry.
In this episode of Real Estate Unscripted™, Darryl Davis sits down with Sherry Chris, one of real estate's most respected executives, whose four-decade career includes leading iconic brands like Better Homes and Gardens Real Estate, Coldwell Banker, ERA Real Estate, and serving as Special Advisor to Brokerages for the National Association of REALTORS®.
Together, they explore:
- How great leaders recognize opportunities others overlook
- Why reputation is your most valuable business asset
- The secret to building brands people genuinely believe in
- How servant leadership develops future leaders
- Creating a culture where people want to stay and grow
- Why challenging markets often create the greatest opportunities
Whether you're an agent, broker, team leader, or business owner, this conversation is filled with practical leadership lessons that extend far beyond real estate and remain relevant in any market.
⏱️ Timestamps
00:00 – Meet Sherry Chris & her remarkable career
02:00 – From banking to real estate leadership
07:45 – Turning a disappointing experience into opportunity
11:00 – The interview that changed her career
15:30 – Confidence and believing you're the best person for the job
16:00 – Launching Better Homes and Gardens Real Estate from scratch
17:30 – Building a brand during the 2008 market crash
20:00 – Creating a lifestyle brand instead of another transaction brand
26:00 – Why every brokerage needs a clear value proposition
29:30 – Servant leadership and building future leaders
36:30 – Protecting your reputation in today's market
41:00 – Building culture intentionally
44:00 – Returning to help the National Association of REALTORS®
47:00 – The Broker Summit initiative
54:00 – Advice for starting your own brokerage
57:00 – Standing out as a new real estate agent
59:00 – Thoughts on the future of the MLS
1:01:00 – Final leadership advice
Subscribe to the Real Estate Unscripted podcast to discover how top performers and industry trailblazers are leading with confidence, navigating change, and building businesses that last.
