1. Call Clients Regularly

Your past and current clients are the foundation of your business. These relationships don’t just drive repeat and referral business—they are essential to creating a network of people who truly value your work. Make it a priority to call your clients regularly to check in, chat, and see how they’re doing. A simple, “How’s everything going?” is sometimes all it takes to deepen that connection, remind them that you’re still around, and demonstrate genuine care. Showing interest in their lives beyond real estate is a powerful way to stay connected.

Finding it challenging to remember all those little details? This is where a robust real estate CRM, like the Power Builder®, comes in handy. The Power Builder’s Contact Profile keeps a rich repository of information at your fingertips, allowing you to remember exactly what you discussed last time. You can jot down notes after each call, ensuring every conversation picks up seamlessly from the last. And by setting up Keep in Touch Call Reminders, you won’t have to worry about losing touch. You choose the frequency, and the Power Builder reminds you when it’s time to call each client, making sure no one feels forgotten.

2. Celebrate Birthdays and Move-In Anniversaries

People love to be remembered on special days. A simple birthday or move-in anniversary acknowledgment can be incredibly meaningful and will distinguish you as someone who truly values your clients beyond the transaction. Birthdays, of course, are a day everyone appreciates a little extra attention. Move-in anniversaries? Many clients may not even remember their exact move-in date, so when you reach out to acknowledge it, they’ll know you’re committed to going the extra mile. These small gestures of appreciation remind clients that they’re more than just a number; they’re individuals with whom you’ve built a real relationship.

3. Rock Those SMILE Stops™

For us, the art of visiting past clients isn’t just a drop-by—it’s a SMILE Stop™ ! At The Power Program®, we emphasize service with a smile, so we’ve transformed these visits into something that reinforces our culture of gratitude and connection. SMILE Stops™ keep you memorable and relevant in your clients’ lives, showing up not just to discuss real estate but to reinforce the bond you share. Our members use them all year long to stay top-of-mind, and the best part is, they can be as simple or as creative as you want!

Here are a few SMILE Stop™ ideas:

• Holiday Cheers: Drop by with a small gift during the holidays—whether it’s Thanksgiving, New Year’s, or even Halloween. Clients will appreciate the thought, and it’s a great way to bring a little festivity into their lives.
• Spring Refresh Kits: Show up with a seasonal-themed kit, like fresh flowers or plant seeds, when spring arrives. It’s a delightful way to celebrate new beginnings.
• Community Event Invitations: Invite clients to community events, neighborhood gatherings, or even local charity fundraisers. It shows you’re engaged in the community and genuinely interested in sharing meaningful experiences with them.

By incorporating these three strategies into your routine, you’re not only building a robust referral network but also fostering lasting, loyal relationships. Every call, acknowledgment, and SMILE Stop™ serves as a reminder that your clients’ trust and loyalty mean the world to you.

POWER AGENTS, you’ll find LOTS of SMILE Stop™ ideas in your Classroom here.

4. Go Beyond Real Estate—Be Their Go-To Resource

One of the most powerful ways to express gratitude to your clients is by helping them in areas beyond your real estate services. When a client needs a trusted plumber, reliable electrician, top-notch interior designer, or even a caterer for an upcoming event, you’re there with a referral. This not only shows that you care about them getting the best service, but it also demonstrates your willingness to support them, even in areas where you’re not compensated. It reinforces your role as a valued partner in their lives, someone they can turn to for quality recommendations.

To make this easy, tap into the Power Builder’s Business Directory. Simply add the details of trusted professionals and local service providers who offer what your clients might need. Then, the next time a client casually mentions they’re looking for a great house painter, you’ll be ready to share your go-to expert with confidence.

Make Gratitude Your Advantage: Start Today!

Each small act of gratitude has a lasting impact. Use these strategies to build relationships that inspire trust, loyalty, and appreciation. Ready to elevate your client relationships? Start implementing these tips today and turn every client into a loyal advocate!

Recommended reading: The Science of Gratitude

Learn more about the POWER AGENT® PROGRAM 

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