I Have a “Friend in the Business” Objection
“I have a friend in the business” is a common expression from buyers and sellers you hope will become clients, but explaining why that’s not ideal too often falls on deaf ears.
Blog
3 Key Things That Should Be Included on Every MLS Listing
Getting your listing posted on the MLS seems like it’s easy enough, but getting your listing to stand out to buyers is easier when you include these amazing extras.
The Commission Breakdown: How Much Real Estate Agents Really Make
Many sellers don’t really understand how real estate commissions break down, the value of an agent, or how vital having a trusted professional can be.
The F.O.R.M. Acronym: How to Create Analogies On The Spot
Creating powerful real estate metaphors and analogies isn’t magic, but with this formula, it might seem like it! These 4 simple ideas can get your creative juices flowing to invent powerful analogies on the spot.
Serving, Not Selling: Meeting Your Real Estate Niche Needs
No matter what niche you serve, being able to meet them where they are at, and provide information relevant to them is key to communicating your value.
The Human Being-ness of Being a Real Estate Agent
The REAL real estate success stories are in the countless experiences that clients have with real estate pros who are not “doing” real estate but rather “being” it.
How to Tap Into The Referral Gold in Your Power Agent® Directory Today
If you’re not using the Power Agent Directory®, you’re definitely leaving money and opportunity on the table.
5 Things Smart Agents Do to Stay On Track and Less Stressed in a Competitive Market
Don’t let competitive real estate markets make you stressed – remember – when the going gets tough, the tough get strategic!
5 Tips for Writing an Intriguing Real Estate Bio that Gets Read
There has never been a more important time to carefully craft how you show up in the world in terms of brand, image, and bio.
The Science of Smiling: Success with Serotonin
There is a plethora of science behind a smile, and we are putting Serotonin to work for us by striving for mastery and using our accomplishments to boost our confidence and creativity.
Hitting the Reset Button: What to Do When You Need a Fresh Start In Your Business
In this business, it’s sometimes easy to start feeling like you’re on a slippery slope that’s not moving in the right direction. When that happens? It’s time to hit the reset button!
What Savvy Agents Do When Listing Inventory Is Low
When listing inventory is this low, a lot of agents say, “I’m out of here!” Other agents lean into smart tools, creative mindsets, and good, old-fashioned, service to stay on track for their goals.