January 2, 2022

3 Tips to Show your Clients Gratitude This Year

Gratitude creates connection that can help create customers for life.

As we kick off the new year, there’s no doubt that change and uncertainty has become the constant in our business and world more so than ever. With that in mind, a best practice would be to ensure that you treat your prospects and past clients with a sense of value. Here are a few ways you can show your prospects and past clients your appreciation, but still respect social distancing rules:

1. Call Them Regularly

Your past and current clients are the lifeblood of your business – they will be the driving force behind your repeat and referral business. So, express your gratitude for them by picking up the phone and seeing how they are doing once in a while. It will not only remind them you are around, but show that you care by remembering key details about their lives.

Worried about remembering all those details and when to call a client? Use a real estate CRM like the Power Builder®  to help you do both. With the Power Builder’s rich Contact Profile, you’ll have lots of information at your fingertips, and you can even enter in notes after each call so you remember what you talked about last. You can also set up Keep in Touch Call Reminders with the Power Builder Contact. Choose the frequency you would like to call an individual or group of clients, and you’ll automatically be reminded when it is time for you to reach out.

2. Remember Birthdays and Move-In Anniversaries

Remembering key dates in a client’s life really shows you care and are grateful for their business. It demonstrates that they aren’t just another number to you, but truly people that you have built a relationship with. The two key dates as a real estate agent are birthdays and move-in anniversaries. Everyone enjoys being acknowledged on their birthday! Move-in anniversaries could even be forgotten by the client themselves, so you remembering really shows how willing you are to go the extra mile.

Remembering every client’s birthday and move-in anniversary would be a near-impossible task. Thankfully, the Power Builder can make it a whole lot easier. Not only can you set reminders for these days, but you can set up e-Cards to go out automatically on your behalf. You’ll be expressing your gratitude on a regular basis without missing a beat.

3. Help Them in Other Areas

A surefire way to show your gratitude toward a client is to help them in an area that you aren’t getting paid for. This means referring them to a great plumber, electrician, interior decorator, or even caterer when the need arises. Doing so shows that you care about them getting the best no matter what the need is, and that you are happy to help them out because they are valuable and important to you.

Make this an incredibly easy thing to do by utilizing the Power Builder’s Business Directory. Enter in anyone you know who runs a business or provides a service your clients could possibly need. You’ll be able to quickly pull up their information when your client mentions needing a great house painter on one of those regular phone calls you’ll be making!


Show your gratitude for your clients  with these small acts, even after everything goes back to normal. They’ll appreciate the gestures and in turn be more likely to come back or refer someone else to you in the future. The Power Builder® makes expressing your gratitude simple too, so you’ll never have a reason to let it slide.

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