POWERFACT: Social media dominates for marketing your business and brand.
by Guest Blogger Paulina Pestryakov
Chances are, if you have been in real estate for years, or are even new to real estate, you know that social media is paramount. When it comes to marketing, there are endless opportunities to showcase your real estate business, with email marketing, text marketing, drip campaigns, agent websites etc. However, social media has come to be one of the most dominant and effective marketing tools used by real estate agents, especially when it comes to gaining leads.
In fact, according to an article published by the National Association of Realtors, social media has been regarded as one of the top three tech tools that have given REALTORS® the highest quality leads with an astounding 47% of leads coming through social media.
Since social media platforms are so popular in the real estate community, we have compiled some tips for you to consider when you are posting on your social media platforms. These tips are often disregarded or overlooked, but may benefit you in the long run.
Use Hashtags and Tag Popular Accounts Frequently
When using hashtags frequently in your posts, you are increasing viewership. Using popular and generic hashtags will increase your chances of having your post spotted by social media users, and chances are, your hot prospects could be hiding within those viewers. Using tags such as “#realestate or #homeforsale” can increase your viewership and build social followers. Maximizing your use of social media also consists of tagging popular accounts. For example, every time you attend a real estate event, tag the organization. This is also going to boost your popularity on social media and could land a hot prospect right on your page.
Post Videos. Period.
What is more boring than constantly viewing a page of any business and seeing the same static looking posts of a product or service? Put yourself in the shoes of your leads. Would you want them to see the same mundane photos of homes or rather a dynamic first-person view of a home? We say this over and over again, but this is quite crucial. This doesn’t mean you need to go out there and purchase a drone or the highest quality DSLR camera. In fact, most smartphones come equipped with technologically-advanced cameras. Better yet, everything can be added to your social media right away. This even means posting Instagram and Facebook stories.
Holiday Posts are a Thing.
This is an easy tip to overlook, but it is also quite important if you want to grow and build your repeat and referrals business. If you aren’t posting anything for holidays, it may be a little cold. Holiday posts are a way to engage with your followers and leads in a more personal way. They will also make you look like less of a robot and more of a human being behind that computer. Why not accompany your holiday e-cards provided by your favorite CRM with a nice Christmas message on your social media accounts? Also, posting messages on other important days is another way to bring your community of followers together and engage better as well.
Create a Unified and Cohesive Theme
Strong visuals and graphics are key when you are posting in social media, especially on Instagram, but there is such a thing as going overboard. That being said, being all over the place with your graphics doesn’t appeal to the viewer and in fact, will make viewers steer away from your page. When content looks unified with similar filters and edits and there’s a cohesive color scheme, viewers find it more visually appealing. What’s even better is having your display photo on all of your social media real estate accounts contain your logo or a similar photo. It just looks much more put together this way.
Quality over Quantity
This is probably one of the cardinal rules of social media, but seems to get easily disregarded. There are some social media users that seem to think posting every day or several times a week is best for your business. In fact, even the quality of their posts is not sufficient. It is best to steer clear of this tactic. There are specific times you should post and it is better to post less than over-do it. Posting good quality content 2-3 times per week is good enough. With a reliable real estate CRM, you can even schedule the posts you would like on your Facebook, LinkedIn and Twitter accounts, choosing when they will be posted and what kind of content they will contain. Just remember, don’t overdo it.
To Wrap it up
What may work for some real estate agents may not work for others. Play around with your social media accounts and find what works for you. Just remember to keep these tips in mind when you are posting. If you find it hard to keep up with your social media accounts, give our automated social media posting tool a try for 30 days at no charge!