There’s a lot of distractions right now in our world, and a whole lot of fear which has a whole lot of people feeling uneasy. About their health. Their finances. Their investments. Our country. Their families. And their home values.
When the world is in chaos and uncertainty take center stage across every media source available, what people need are other people they can rely on to be the calm in the storm. The resource-providers. The solution finders. The service-minded professionals who care about their communities and everyone in them. This is your time to shine.
Be that resource. How can you help?
1. Ask. “Is there anything I can for you? These are sure wacky times for a lot of people, and I am just reaching out to see if there is any way I can be of service, or if you know of someone who needs some help?” Then listen. If there is something you can do to help, do it. If there isn’t – help to pair that person with another resource. Simple questions like, “What can I do for you?” or, “How can I help?” hold tremendous weight and will not be soon forgotten.
2. Provide information as best you can. Be the curator of local information. Keep tabs on what’s happening with the local schools, market, and programs for people in need and be able to provide them on a page on your website, and link through to that page from your social media streams.
3. Be a positive influence. There’s enough doom and gloom already in the mix. Be a light bearer. Continuously reach out to your sphere and farm with positive messaging, helpful tools, and updated information.
4. Be a leader in your community. How your area responds to what is happening in the world – and how you participate in that response is your business. Now is the time for cool heads and agile thinkers to lead community members with a calm and assured manner. If there is a void in community leadership in your area – fill it!
Show up for your community and the people in it with strength, leadership, and guidance. Your reward will be respect, gratitude – and clients who know you truly care. That’s a win-win-win.
Click the image below to use this tool for Power Agents to use on your social media or in your email marketing. You can download into PowerPoint and customize with your contact information.
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