Creating a Sense of Urgency In The Listing Appointment
Powerfact: Getting Sellers Off the Fence is Not Just Good for You – It’s Often the Best Thing for Them.
By Real Estate Coach and Speaker Darryl Davis, CSP
One of the more frustrating things that real estate agents face is the homeowner that isn’t fully committed to listing their house. Maybe they aren’t sure if it’s the right time to list their home, or maybe they feel like they have all the time in the world!
This is when you need to create a sense of urgency and be a little more aggressive in the listing appointment. Now, don’t misunderstand me when I say, “more aggressive”, because Power Agents® serve people, they don’t sell people. They coach clients, they don’t close clients. This isn’t about using a hard sell technique; the sense of urgency is for the benefit of the homeowner.
Building Up The Urgency
There are several ways to go about this. You can remind them that RIGHT NOW, the market is hot. It’s a seller’s market, BUT the market could be starting to cool now as more houses are coming on the market. Every day their house isn’t listed with you (or any agent, for that matter), they are losing money.
Let’s look at it this way:
Most buyers who are looking for a new home look on evenings and weekends, likely just the weekends for many who may work full time. Right now, they are looking to get into a new home before New Year’s, so looking at the calendar, that gives the clients October, November and December — 3 months.
Except…it isn’t really 3 months. If it takes a month to close on a house in your market, that means they are down to 2 months. BUT, it isn’t really 2 months because most buyers only look on the weekends, which means that 2 months is actually 8 weekends to have their house on the market to take advantage of the best activity. If they don’t list by THIS weekend, they are down to 7 weekends. If they don’t list by next weekend, that leaves them only 6 weekends in order to take advantage of the hot market and the increased buyer activity.
Every week they delay is less and less time to take advantage of this market, which is why it’s vital to instill in them the sense of urgency — they are losing out with every week they put it off, and you don’t want to see them miss out.
Ready, Set, Go!
Are you ready to start taking things to the next level? Creating that sense of urgency to list now and not lose another minute of buyer activity is key to successfully getting the listing.
You may also want to check out our powerful eGuide you’ll discover TWELVE different ideas for generating listing leads and building your business. Choose the few that feel comfortable to you and that you feel are your strengths and focus on those!
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