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“Don’t be distracted by criticism. Remember–the only taste of success some people get is to take a bite out of you.” – Zig Ziglar

As a leader, fending off criticism, especially during these trying times, inevitably becomes part of the job. What if, instead of letting that distract or detour, you instead redirected that energy toward building your team’s confidence? It might almost feel like building a shield from external criticism for them and you and serve to help cultivate their resilience and ability to be a formidable force in the industry.

Imagine leading a team where each member has unwavering faith in their abilities, is ready to take on challenges, and is capable of turning every hurdle into an opportunity? This transformation begins with you, the leader – setting the tone, creating an empowering environment, and becoming the driving force behind your team’s unwavering confidence.

Developing Each Team Member’s Unique Strengths

Building your dream team starts with a solid understanding of each individual’s strengths and tapping into their unique capabilities. Developing these strengths, whether through training or other opportunities, can support the team’s overall effective dynamics, promote growth, and demonstrate your dedication to your team’s professional development.

This self-awareness is key to becoming an effective leader, as it helps you understand where your team excels and where they might require additional guidance. Tools such as the F4S assessment, or even Myers-Briggs Personality Tests, can provide valuable insights into motivations, working styles, and distinct competencies within your team.

With this understanding, you can then strategically assign responsibilities based on individual strengths. For instance, a team member with excellent communication skills might excel when meeting with clients but might struggle with organizational skills while keeping on top of closing tasks. Someone else might have strong analytical skills and excel at anything data-driven but may need some roleplaying time to help with objection-handling or listing conversations. Tailoring your approach to task delegation not only fosters improved efficiency and team performance but also shows your team that their unique skills are recognized and valued.

Continued development of unique strengths involves giving team members opportunities to grow and challenge themselves. Encourage them to take risks, make decisions, and learn from both their successes and failures. Did one of your team members have a listing conversation that didn’t go well? Sit down with them and talk about how they can learn from it, turning that breakdown into a breakthrough. By facilitating a supportive learning environment, you’ll instill confidence in your team members and empower them to step up and show what they’re capable of.

Related reading: Empowering Real Estate Leadership: Practical Steps to Motivating Your Team

Related statistics:

• Teams with high levels of confidence are 31% more productive
• 75% of real estate agents report increased confidence when provided with regular training and development opportunities
• Real estate professionals who receive regular feedback are 40% more confident in their abilities

Psychological Factors That Impact a Team’s Confidence

One of the key psychological factors that can influence a real estate team’s confidence is the level of self-efficacy within the team. Self-efficacy refers to an individual’s belief in their ability to succeed in specific situations or accomplish a task. In a real estate context, this could translate to a team member’s belief in their ability to close a deal or negotiate good terms for their trusting clients. A high level of self-efficacy can boost a team’s overall confidence and drive them to perform better.

Another psychological factor is the team’s collective self-esteem, or how a team perceives its own worth. If a team has high collective self-esteem, they are likely to be more confident in their abilities and more motivated to achieve both their individual goals as well as team goals. On the other hand, a team with low collective self-esteem may struggle with confidence and motivation, which can negatively impact their performance and ultimately affect your bottom line.

Stress and anxiety can also significantly impact a real estate team’s confidence. High levels of stress can lead to decreased confidence as team members may feel overwhelmed and unsure of their ability to perform well. Therefore, managing stress and creating a supportive, low-pressure environment can help boost team confidence. Recognizing individual members for their contributions can also combat stress and anxiety and provide a much-needed boost to their sense of self.

• 85% of real estate professionals believe that a supportive work environment increases their confidence.
• 92% of real estate professionals say that recognition for their work increases their confidence.

The Takeaway

Building and inspiring high-confidence teams in real estate doesn’t just happen – it is a deliberate and concerted effort. It involves figuring out how to make decisions as a group, fostering open and transparent communication, and instilling problem-solving skills. By valuing each team member’s unique strengths and understanding the psychological factors that influence your team’s confidence, you’ll be on the right path toward creating a supportive work environment where everyone feels valued and capable. The success of your team and, ultimately, your real estate firm will be a testament to these efforts.

For Your Agents…

Each one of you brings a unique strength and brilliance to this organization. Remember that every client interaction, every open house, and every negotiation is an opportunity to shine your light and further build our incredible company. While the real estate market may be competitive, or we might face criticism, together, we have the power to elevate our performance and exceed expectations. We are not just selling properties; we are shaping communities, building dreams, and forever changing lives. Let’s continue in our relentless pursuit of excellence and remember, we’re not just a team; we’re a family. Here’s to a prosperous future built on passion, integrity, and extraordinary service.

Darryl Davis is an award-winning international speaker, real estate and business coach, and best-selling author of three books, all published by McGraw Hill Publishers.

For more than 35 years, Darryl has spoken to and trained more than 100,000 sales professionals around the globe to more than double their production year after year. His book,  How to Become a Power Agent in Real Estate, tops Amazon’s charts for one of the most sold books to real estate agents.

He was awarded the Certified Speaking Professional (CSP) designation by the National Speaker’s Association, which is given to less than 2% of all speakers worldwide.

Whether from a stage or Zooming into a virtual room, Darryl’s extraordinary humor, relatability, and natural gift for teaching real-world, results-producing skills and mindsets to audiences have made him a client favorite throughout his career.

Audiences will laugh, learn, and ultimately walk away better prepared for a changing world, with the tools, skills, and training they need to build their businesses with more ease and less stress and to design lives and careers worth smiling about.

Bring One of Darryl’s W.O.R.K. Topics to Your Organization! 

By providing your agents with the knowledge and insights they need to stay ahead of the game, you can ensure that they are equipped to handle any situation that comes their way!
Contact us here to learn more! 

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