I Have a Friend in the Business…
POWERFACT: Sometimes transacting business with friends damages relationships. Illustrating that for sellers who say, “I have a friend in the business,” is powerful.
If you’ve been in the business over six months, you’ve probably heard the “I have a friend” objection. I get it — sometimes they DO have a friend. Sometimes they’re just reaching for excuses. Either way, how you handle it can make or break the listing. If you’ve been face to face for a little while and you’ve done your job building rapport, then this one still gets pulled out of the seller’s bag of tricks, have no fear! You’ve got this!
I like to explain how much I respect a seller’s decision and their friendships. Then I illustrate how sometimes business transactions can go sideways, and when that happens we have to part ways with that business person — better to a professional than to risk damaging a friendship. Watch the video below for some dialogue on how to handle.
Power Agents®, you’ll find lots of skill-building tools and resources in your classroom under the Objection Handling tab.
It’s important to learn how to navigate objections and stalls. I hope this helps!
Did you know we host a webinar every week on topics such as objection handling, building listing inventory, working with FSBOs and Expireds and more?
You can register for the next webinar here.
If you’re not CURRENTLY a Power Agent, now’s the time to try us for the next 30 days. You’ll have all the tools, training, and coaching you need to handle objections and list like a pro. Your 30 day trial gives you total access to every tool we have including letters, dialogues, training tips, webinars on demand, eBooks, and marketing tools.
If you’re ready to have everything you need to handle whatever the market tosses your way — get started today!