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“A leader takes people where they want to go. A great leader takes people where they don’t necessarily want to go, but ought to be.” – Rosalynn Carter.

In a world where leadership often oscillates between directive and democratic styles, Rosalynn Carter’s poignant words provide profound guidance.  For those in our industry, which is very much characterized by rapid change and diverse client needs, these words ring especially true. 

Embracing Vision with Compassion

Rosalynn Carter’s leadership was marked not just by her vision but by her warmth and compassion. She was called to service, and that was one of her most incredible legacies. As real estate leaders, this translates to understanding the deeper needs of your team members and the needs of their clients and communities, not just the bottom line. 

1. Understand to Lead: Before charting a course for your team for the year ahead, invest time in understanding their real needs and fears. Conduct surveys, ask around, or arrange informal coffee chats. Use these insights to guide your decision-making, ensuring that your leadership not only directs but also empathizes. 
2. Courage to Advocate for Change: Mrs. Carter was not afraid to tackle issues that were often overlooked, such as mental health. In real estate, this could mean advocating for sustainable practices and transparency, support systems for your team members, and training not only in sales skills but also in mindset and soft skills that will help them feel more confident and capable when they are servicing their clients and communities.  
3. Champion a Cause or Causes: Identify a cause within your industry that resonates with you – be it environmental sustainability, housing equality, community development, or a charity that you are passionate about. Encourage your team members to do the same! Use your platforms to raise awareness and drive change. This could involve organizing community events, participating in panels, or leading by example in your business practices. 
4. Lead Beyond the Transaction: Rosalynn’s approach went beyond the immediate tasks of her role; she focused on long-term impact. Real estate leaders can take a cue from this by not just closing deals but by building relationships and communities. 
5. Foster Long-term Relationships: Encourage your team to build relationships that transcend transactions. This could mean creating community events, offering ongoing support to clients post-purchase, or engaging in local community initiatives. Show that your commitment extends beyond the sale. 

Rosalynn Carter’s leadership style – visionary yet compassionate, strong yet empathetic – offers valuable lessons for those in the fast-paced and often transactional world of real estate. By integrating her approach, real estate leaders can not only achieve business success but also create lasting, positive impacts in their communities. Remember, true leadership is about guiding people not just to where they want to go but where they ought to be for the greater good of all. Mrs. Carter will be deeply missed by her family and the people she inspired with her quiet quest for advocacy around the world. To walk even just a bit in her footsteps is a mighty step indeed.

Our team is here for you! Here’s to YOUR vision!  

For Your Agents:  

Inspired by Rosalynn Carter’s profound leadership wisdom, remember that true leadership in real estate transcends mere transactions. It’s about visionary guidance, compassionate understanding, and a commitment to positive change. As we navigate the complexities of our industry, let’s strive not only to meet our clients’ immediate needs but also to lead them toward what’s beneficial in the long run. Embrace this approach in your daily interactions: listen deeply, advocate for meaningful causes, and build lasting relationships. This is more than a strategy; it’s a path to making a real difference in the lives of those we serve and in the communities we build. 

Darryl Davis is an award-winning international speaker, real estate and business coach, and best-selling author of three books, all published by McGraw Hill Publishers.     

For more than 35 years, Darryl has spoken to and trained more than 100,000 sales professionals around the globe to more than double their production year after year. His book,  How to Become a Power Agent in Real Estate, tops Amazon’s charts for one of the most sold books to real estate agents.     

He was awarded the Certified Speaking Professional (CSP) designation by the National Speaker’s Association , which is given to less than 2% of all speakers worldwide.     

Whether from a stage or Zooming into a virtual room, Darryl’s extraordinary humor, relatability, and natural gift for teaching real-world, results-producing skills and mindsets to audiences have made him a client favorite throughout his career.     

Audiences will laugh, learn, and ultimately walk away better prepared for a changing world, with the tools, skills, and training they need to build their businesses with more ease and less stress and to design lives and careers worth smiling about.     

Bring One of Darryl’s W.O.R.K. Topics to Your Organization!    

By providing your agents with the knowledge and insights they need to stay ahead of the game, you can ensure that they are equipped to handle any situation that comes their way! Contact us here to learn more!