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“Success is not final, failure is not fatal: it is the courage to continue that counts.” -Winston Churchill 

The real estate industry is known for its dynamic nature, filled with both highs and lows. It’s common for agents to experience rejection and setbacks. However, these moments are not indications to give up but rather opportunities to push forward with even more determination, and it’s often up to you as their leader to remind them of that.

Understanding Failure as an Opportunity

Failure should not be seen as the end but as an opening to explore new possibilities. It’s a temporary hurdle in the larger scheme of our careers. As leaders, it’s our role to guide our agents through these challenges, helping them to see that each “no” might just be a step closer to a “yes” and that breakdowns almost always lead to breakthroughs.

Supporting Your Agents

When an agent faces continuous rejections, it’s crucial to remind them that they are not defined by these setbacks. With the right support and resources, they can overcome any challenge. It’s about helping them see the value in every experience and encouraging them to keep moving forward.

Related reading: 7 Strategies for Real Estate Agents to Master Adaptability 

The Reality of Failure

Failure is not the end. It’s a chance to learn, grow, and improve. In real estate, as in life, viewing failure as a catastrophe only hinders progress. Remind them:

• Failure is part of the success journey: Every mistake is a learning opportunity that prepares us to return stronger.
• Resilience is key: The most successful real estate professionals are those who persist through setbacks, adapting and staying focused on their goals.
• Staying grounded: Setbacks remind us of our core objectives and help us focus on achieving realistic goals, moving beyond the fear of failure.

Related reading: Psychology Today – The Benefits of Failure 

Building More Than Just Houses

Your agents do much more than sell properties; they contribute to building communities. They are an essential part of a market’s ecosystem, and it’s important for them to persist and persevere, especially in today’s market. Home buyers and sellers need them now more than ever, even if many don’t realize how much they do.

Related reading: Your Irreplaceable Value: How Real Estate Agents Earn Their Commissions  

Key Takeaway

Winston Churchill’s wisdom highlights that true success in real estate isn’t just about overcoming challenges; it’s about the continuous effort to forge strong relationships, build communities, and stay resilient. Success here means looking beyond the immediate obstacles and focusing on long-term goals, one step at a time. It’s about resilience, which not only helps us navigate through tough times but also drives us to innovate and adapt in an ever-changing market. This approach emphasizes the importance of each small victory in achieving larger objectives, reminding us that every effort contributes to building a stronger, more connected community. In essence, success in real estate is measured by persistence, the strength of our relationships, and our commitment to our goals, shaping not just our individual futures but the future of our communities as well.

Advice for Agents

Failure is not the grim reaper of your real estate aspirations; it’s the tough love coach pushing you to greatness! When the going gets tough, and the market throws a curveball, it’s easy to feel like you’ve hit rock bottom. But guess what? Rock bottom can be the solid foundation on which to build your success.  

A marathon runner doesn’t look at the daunting 26.2 miles ahead but focuses on reaching the next crack in the pavement, then the next bush, then the next corner. It’s about setting those small, achievable goals that build up to major victories. Persistence and resilience are your best allies in this journey, and the ability to shake off setbacks is what will set you apart from the crowd.  

This is not just a job, but a mission. You are not salespeople; you are real estate professionals. You are the architects of your futures and the futures of every client you help. This is a work market, where the only way out is through – putting in the work, walking the pavement, and being relentless in your pursuit of your goals.   

Know that agents do NOT have to go it alone in this market. 

Our goal is to bring the tools, training, and coaching to not only survive the shifts – but also build solid, dependable foundations they can count on and help them build clients for life. If that sounds like a goal that can help you reach YOUR goals – then join us for our Free Weekly Real Estate Webinar Training Series! Click here or the graphic below to register for the next one! 

Darryl Davis is an award-winning international speaker, real estate and business coach, and best-selling author of three books, all published by McGraw Hill Publishers.       

For more than 35 years, Darryl has spoken to and trained more than 100,000 sales professionals around the globe to more than double their production year after year. His book,  How to Become a Power Agent in Real Estate, tops Amazon’s charts for one of the most sold books to real estate agents.       

He was awarded the Certified Speaking Professional (CSP) designation by the National Speaker’s Association, which is given to less than 2% of all speakers worldwide.       

Whether from a stage or Zooming into a virtual room, Darryl’s extraordinary humor, relatability, and natural gift for teaching real-world, results-producing skills and mindsets to audiences have made him a client favorite throughout his career.       

Audiences will laugh, learn, and ultimately walk away better prepared for a changing world, with the tools, skills, and training they need to build their businesses with more ease and less stress and to design lives and careers worth smiling about.       

Bring One of Darryl’s W.O.R.K. Topics to Your Organization!      

By providing your agents with the knowledge and insights they need to stay ahead of the game, you can ensure that they are equipped to handle any situation that comes their way! Contact us here to learn more!