The Mindset Behind Building 65 Real Estate Offices with Rob Lyszczarz
In this episode of Real Estate Unscripted™, Darryl Davis sits down with Rob Lyszczarz, President, CEO, and Co-Owner of RE/MAX Select Group, for a powerful conversation about leadership, growth, culture, and what it really takes to build a lasting real estate business.
Rob shares how he went from writing mortgages as a college student to building one of the largest RE/MAX organizations in the country — growing from a single office in New Jersey to 65 offices across 11 states.
But this conversation goes far beyond numbers.
Rob dives into the mindset shifts, leadership lessons, and real-world philosophies that helped him navigate market crashes, industry disruption, recruiting, coaching, AI, private listings, and brokerage growth — while maintaining a strong culture built on service, relationships, and long-term thinking.
Throughout the episode, Rob delivers nonstop “Robisms” — practical wisdom and perspective for brokers, team leaders, and agents alike.
Topics include:
- How to grow during difficult markets
- Why relationships still outperform lead dependence
- The difference between knowing, understanding, and teaching the market
- Why great leaders ask better questions
- AI’s real impact on real estate
- Recruiting and culture-building strategies
- How to help sellers price homes correctly
- What separates thriving agents from struggling ones
- The power of mentorship and lifelong learning
Whether you’re an independent agent, brokerage owner, or team leader, this episode is packed with insights you can apply immediately.
⏱️ Timestamps
00:00 – Introduction & Meet Rob Lyszczarz
02:14 – From 10 Offices to 65 Offices Across 11 States
04:52 – How Rob Got Started in Real Estate & Mortgages
07:06 – Building Relationships Instead of Chasing Leads
09:12 – Buying the Largest RE/MAX Office in New Jersey
11:41 – Building Culture Inside a Franchise Brokerage
14:14 – Lessons Learned From the 2008 Market Crash
16:36 – Coaching Agents Through Tough Markets
18:25 – How Rob Maintains Culture While Scaling
22:00 – Growth Through Relationships & Acquisitions
23:26 – Why Lifelong Learning Matters in Real Estate
26:01 – Why Rob Walked Away From Realtor.com Leads
28:03 – Lead-Based vs Learning-Based Business Models
30:16 – RE/MAX, Real, and Industry Consolidation
33:01 – The Difference Between Good and Great Agents
34:44 – Private Listings, NAR Changes & Market Shifts
36:56 – Creating Clients Who Become Raving Fans
41:07 – How AI Will Impact Real Estate Agents
46:08 – Recruiting, Communication & Leadership
49:13 – Advice for Opening a Real Estate Brokerage
51:57 – Why Great Agents Ask Better Questions
53:20 – How to Handle Overpricing Conversations
56:40 – Choosing the Right Vendors & Partners
01:00:12 – Advice for Brand-New Real Estate Agents
01:01:40 – How Small Brokerages Stay Competitive
01:04:06 – Adapting to Market Changes & Finding Opportunity
01:06:15 – Building Teams & Leadership Culture
01:10:36 – Rapid Fire Questions
01:13:24 – Final Thoughts & Closing
Subscribe to the Real Estate Unscripted podcast to discover how top performers and industry trailblazers are leading with confidence, navigating change, and building businesses that last.
