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“Leadership is an action, not a position.” – Donald McGannon 

Things are changing fast out there in our industry, and a lot of those changes are calling for a sizable paradigm shift in our approach to leadership – including saying goodbye to “that’s the way it’s always been done”. So, what does that mean for you? It means this year, you cannot “just” lead – it’s time to act with vision and purpose. 

Related reading: Forbes – Five Must-Have Leadership Skills For 2024 

Related reading: Day One Careers – The 13 Unconventional Competencies of a Great Leader 

1. Re-imagine Strategies: Thinking Beyond the Conventional

In an industry as fluid as ours, clinging to traditional methods and touting the “business as usual” approach, especially given the legal ramifications today, is a recipe for stagnation. This year, challenge yourself to think outside the conventional frameworks.  

Start by: 

• Conducting thorough market research to identify emerging trends. 
• Encouraging brainstorming sessions within your team to foster innovative ideas. 
• Experimenting with new technologies and digital platforms to enhance client engagement. 

2. Re-up Commitment: Elevating Sales and Service

Excellence in sales and service is the cornerstone of our industry. This year, re-up your commitment to excellence by: 

• Providing advanced training programs for agents focusing on exceptional customer service and next-level communication skills. 
• Implementing regular feedback and coaching sessions to continually refine skills. 
• Emphasizing the importance of building long-term client relationships rather than short-term gains. 

3. Re-tool Business Practices: Under the Critical Eye

The way we conduct our business is under more scrutiny than ever. It’s time to re-tool our practices with a critical eye by: 

• Adopting the highest level of transparent and ethical business practices that reflect our commitment to social responsibility. 
• Streamlining operations with the latest software and management tools for efficiency and transparency. 
• Regularly reviewing and updating business policies to ensure compliance with current regulations and standards. 

Related reading: 7 Strategies for Real Estate Agents to Master Adaptability 

Embrace the New Era of Real Estate Leadership 

As leaders, our actions set the tone for the entire industry. It’s not just about holding a position of power; it’s about actively shaping the future of real estate with innovative strategies, commitment to excellence, and ethical practices. Let’s lean into 2024 with the determination to not only meet but exceed the expectations set before us. 

Together, we can redefine the essence of leadership in real estate and pave the way for a prosperous and sustainable future. It’s time to act, innovate, and lead with purpose. We’re here to help in any way you need. 

Related reading: Unraveling Complexity: How Leaders Prioritize Challenging Issues 

For your agents… 

It’s more important than ever to embrace innovative strategies and technologies to stay at the forefront of what we do and what consumers believe that we do. I urge each of you to capitalize on communication skill training, stay top of mind with your sphere and farm, reimagine what your goals will look and feel like this year, stick close to your leadership team, mentors, and coaches, and don’t be afraid to get outside of the “boxes” agents have conformed to in the past. Let’s make this a year of innovation, commitment, empowerment, and transparency. Know that you have so many resources at your fingertips to move forward with more confidence and ease than you may even know. Let’s keep finding those tools together!  

Know that agents do NOT have to go it alone in this market.

Our goal is to bring the tools, training, and coaching to not only survive the shifts – but also build solid, dependable foundations they can count on and help them build clients for life. If that sounds like a goal that can help you reach YOUR goals – then join us for our Free Weekly Real Estate Webinar Training Series! Click below to register for the next one!

Darryl Davis is an award-winning international speaker, real estate and business coach, and best-selling author of three books, all published by McGraw Hill Publishers.      

For more than 35 years, Darryl has spoken to and trained more than 100,000 sales professionals around the globe to more than double their production year after year. His book,  How to Become a Power Agent in Real Estate, tops Amazon’s charts for one of the most sold books to real estate agents.      

He was awarded the Certified Speaking Professional (CSP) designation by the National Speaker’s Association , which is given to less than 2% of all speakers worldwide.      

Whether from a stage or Zooming into a virtual room, Darryl’s extraordinary humor, relatability, and natural gift for teaching real-world, results-producing skills and mindsets to audiences have made him a client favorite throughout his career.      

Audiences will laugh, learn, and ultimately walk away better prepared for a changing world, with the tools, skills, and training they need to build their businesses with more ease and less stress and to design lives and careers worth smiling about.      

Bring One of Darryl’s W.O.R.K. Topics to Your Organization!     

By providing your agents with the knowledge and insights they need to stay ahead of the game, you can ensure that they are equipped to handle any situation that comes their way! Contact us here to learn more!