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Profits vs. People: Cultivating a People-First Culture in Real Estate

As a real estate leader, it’s important to emphasize culture and team development over profit to create a lasting, positive industry impact. We recently came across a profound quote by organizational psychologist Adam Grant that resonated deeply with us: “Good leaders build products. Great leaders build cultures. Good leaders deliver results. Great leaders develop […]

Reimagining Real Estate Leadership and Action in 2024

“Leadership is an action, not a position.” – Donald McGannon  Things are changing fast out there in our industry, and a lot of those changes are calling for a sizable paradigm shift in our approach to leadership – including saying goodbye to “that’s the way it’s always been done”. So, what does that mean […]

Staying the Course During Challenging Times

It’s easy to get distracted when faced with so much uncertainty and change, but it’s more important than ever to stay focused as we head into the last quarter to finish the year strong.  Recent controversies and lawsuits in the real estate industry may have you feeling anxious about what all of it means […]

Question Objections, Don’t Just Accept Them

When it comes to objections, are you sure the objection you’re addressing is really the objection they have? Ask lots of questions to the heart of the matter!  Real estate professionals are also real estate coaches when it comes to helping buyers and sellers make decisions regarding the purchase and sale of their home, […]

Question of the week: How do I stay up-to-date on market trends and changes?

As a real estate agent in today’s constantly changing market, keeping up with market trends and changes is crucial to your success. Here are some foolproof tips to stay informed and ahead of the game:  1. Industry Publications: Subscribing to industry-specific publications and blogs can provide you with a wealth of knowledge. HousingWire, Realtor […]

No FSBO Should Be a FSBO

POWERFACT: When you know for a FACT that what you do helps people, and that you can without a doubt get more money for a home than someone can do on their own, conveying that fact becomes vital. We had a powerful coaching call and the topic of listing FSBOs was front and center. […]

Not a Buyer’s Market. Not a Sellers Market. It’s a W.O.R.K. Market!

NOW is the time for agents to work harder, smarter, and more strategically than ever.  There’s a lot of chatter out there calling our current market “dismal”,  “impossible”,  and “challenged”.   “There’s no listings!”  In other words, there is a lot of “sky is falling” talk. It’s true that the market has gotten even more challenging, and […]

How do I build relationships and loyalty?  

In today’s world, particularly in our human connectioncentric industry, agents need to build trust, cultivate loyalty, and stay top of mind to stay ahead. We get asked a lot from agents on our coaching calls how they can stand out from their competition and create stronger referral-generating relationships. Here are a few thoughts for […]

How to Create Real Estate Commission Policies To Feel Empowered, Not Devalued 

As real estate markets continue to shift, your policies and practices need to shift to ensure you feel valued and can communicate that value. Let me set the scene for you: the markets are shifting, and some places are experiencing a much greater shift than others. The high-interest rates on mortgages and the rising […]

Buyer’s Agent or Listing Agent? Should You Choose?

[…] If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it.”  We are surrounded by choices, expectations, and uncertainty. We look at what others are doing and what others say we SHOULD be doing, but what do we do when those “shoulds” […]

Integrity is About Conforming Your Reality Around Your Words

[…] your price” or “not bending the rules.” But integrity isn’t about following the status quo—it’s about doing what’s right, even when no one is looking.   Stephen Covey, the author of The 7 Habits of Highly Effective People, said, “Honesty is telling the truth–in other words, conforming our words to reality. Integrity is conforming […]

Real Estate Prospecting: How Intentionality Impacts Your “Talk Time”

Our success comes from helping clients, and we win over new clients by prospecting. There is a difference between prospecting for yourself and prospecting to help homeowners!  I’m sure most of us have seen that picture of an iceberg where only the very tip pokes up out of the water, while beneath the surface is […]