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How To Respond to Escalation Clauses In Your Offers 

Over this last year, the hot market brought more offers to the table that included escalation clauses, but regardless of whether you represent the buyer or seller, handling this is never simple.  The housing market has been all types of crazy in the last year, and while it is beginning to slow, some areas are […]

How Resentment Poisons Your Enthusiasm 

When things don’t work out the way you hoped, resentment can build. This can affect our daily life in unexpected ways, which is why learning to let go is the key to happiness.  One thing that I don’t touch on very often in my motivational mindset articles is dealing with resentments, and why we need to let go of […]

Keeping the “Social” in Social Media 

We all know that we should use social media to market ourselves to potential clients, but when social media is more like marketing media, it’s time to remember it’s about connecting as humans.  Social media — whether you love it or loath it, this platform remains one of the best methods for real estate agents to engage with their clients, […]

12 Top Agent Tips For Hosting Open Houses

[…] of the hottest tips for making open houses one of your best sources to gain new listings.  TIP: For additional ideas on preparing for the Open House, check out this article by The Balance.   1. Your Open House is Your Audition  Buyers, sellers, neighbors, and everyone in between are coming to watch you, and you […]

Working With Homeowners in Pre-Foreclosure 

Homeowners who find themselves defaulting on their mortgage payments need your help. This article explains how you can help turn these pre-foreclosures into listings.  During a recent conversation with one of my Power Agents®, I was reminded of a little-known tip that I wanted to share. This agent had mentioned the noticeable increase in mortgage defaults in the […]

Start Planning Your Trunk or Treat Party! 

When it comes to planning events to wow our real estate sphere and farm, there is no such thing as “too early,” and Trunk or Treat is always a good idea!  If you’re thinking ahead a great Trunk or Treat party, you’re in good company — great events don’t come together overnight. Getting started […]

Setting Yourself Apart with Unique Analogies 

Connecting with FSBO’s can be a challenge, but mastering metaphors and applying analogies tailored to the individual shows the homeowner that you are ready to serve and connect with them as human beings.  I got a message from one of my Power Agents® recently, and she told me about a conversation she had with a FSBO not long […]

Two Keys to Working with Buyers And Having More Fun

I literally want agents to have more fun working with fewer buyers, while making more sales. Listen, I WAS you. I remember what it was like to take buyers out, and the frustration of showing them house after house and them not making a purchase, or (worse) purchasing from somebody else.

Extra Mile Real Estate Marketing

Going The Extra Mile: Using Flash Drives and QR Codes for Your Next Open House  I was at an open house recently, and I had this great idea to use my phone to record my own version of a virtual tour. I like to watch them again when I get home, or later in the evening to refresh […]

How Getting Up Early Can Revitalize Your Business 

[…] learned “early to bed and early to rise makes one healthy, wealthy, and wise.” It’s as true now as it was then, and getting up 30 minutes earlier than your competition can prove it.  My son, Michael, shared something with me recently. He’s in phone sales helping businesses get loans. His manager had shared something with Michael’s team that was […]

Top Ten Tips For Making Your Next Open House the Talk of the Town 

Open Houses can be a real estate agent’s best friend…when they’re done right! We have 10 tips for hosting an open house to get the listing sold, and get you a long list of leads!  Open houses are one of the most useful tools in the savvy real estate agent’s toolbox. Not only is it a […]