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I Have a “Friend in the Business” Objection

“I have a friend in the business” is a common expression from buyers and sellers you hope will become clients, but explaining why that’s not ideal too often falls on deaf ears.  One of the common excuses buyers and sellers give when they hesitate to meet with you is the old, “I have a friend in the business” trick. One of our […]

3 Key Things That Should Be Included on Every MLS Listing 

[…] seems like it’s easy enough, but getting your listing to stand out to buyers is easier when you include these amazing extras.  I’ve talked about this before, but we are currently doing some house hunting for an investment property. We have been to several open houses, and scoured the MLS, and I feel the need to share a couple of things […]

Serving, Not Selling: Meeting Your Real Estate Niche Needs

No matter what niche you serve, being able to meet them where they are at, and provide information relevant to them is key to communicating your value.   When the general public thinks about “real estate professionals”, the first image that comes to mind is a pleasant person wearing a smile and professional clothing, possibly driving clients around to homes […]

The Human Being-ness of Being a Real Estate Agent

The REAL real estate success stories are in the countless experiences that clients have with real estate pros who are not “doing” real estate but rather “being” it. By “being” we mean, unlike our AI counterparts, web apps, or iBuyer algorithms, real estate agents who are out there in the world passionately serving the […]

What Savvy Agents Do When Listing Inventory Is Low

When listing inventory is this low, a lot of agents say, “I’m out of here!” Other agents lean into smart tools, creative mindsets, and good, old-fashioned, service to stay on track for their goals. Remember, within every obstacle is an opportunity waiting to be discovered. In the case of low inventory, there’s an opportunity […]

Five Steps to Stand Out With Your Next Real Estate Lead

In a competitive real estate market, creating extraordinary first and lasting impressions should be a priority. We had a Power Agent® reach out recently to ask how to really stand out and capture the attention of a new lead that she had a conversation with, but “wasn’t quite ready to list” and wanted to […]

30 Days of Appreciation | Real Estate Secret for Success

Want to make a difference in 30 days? Use the appreciation marketing secret for success and remember Teddy Roosevelt’s words, “They don’t care what you know until they know that you care.” We were so fortunate to have Curtis Lewsey from AM Cards as our guest speaker for our Power Agent® exclusive webinar recently. […]

The Science of Smiling: Dreaming in Dopamine  

In this part of the “Science of Smiling” seriesDarryl dives into the connection between our goals and dreams, and the body’s production of Dopamine. (Psst, dream BIG!)   I have talked about the power of smiling, and given you the idea of a Smile D.O.S.E., the acronym for Dopamine, Oxytocin, Seratonin, and Endorphines — all the “feel good” chemicals we need to fill us with those […]

Dad Jokes for Real Estate Agents

[…] room after it’s been painted? (Give it a second coat!) Do you want to hear a roof joke? It’s on the house. I hate going to M. C. Hammer’s house… He won’t let me touch anything. Laughing and Learning Here’s what we know after more than 30 years in this business, the more you […]

8 Quick Take-Aways From Our Curbio Webinar

Powerfact:  Business partnerships and smart applications can help you stand out from the competition. by Julie Escobar Our thanks and appreciation to Olivia Mariani, Director of Marketing for Curbio. We recently invited her to share with our Power Agents®  how they can use this incredible tool to help differentiate themselves in a competitive market. […]

EVERYTHING You Need to Know to Write Better Property Descriptions in Five Easy Steps

Powerfact:  Highlighting the best aspects of any home through a well- crafted property description helps get people excited about your listing — and gets potential buyers through the door. by Guest Writer Christy Murdock Edgar, Writing Real Estate One of my favorite aspects of real estate writing is writing property descriptions. Now, you may […]

4 Ways to Create a Long-Term Real Estate Relationship

Real estate really does come down to relationships. Let us help ensure you’re fueling yours! As a real estate agent, you know how powerfully important good relationships are for your business. It’s critical that everyone from your prospects to your past clients feel heard in order for you to be your most successful. But […]