[…] — but also the safety of their family, their home, and their valuables as well. I love metaphors and analogies. They are some of the most powerful communication tools you can use in sales — and in life. They take away the pressure of memorizing scripts and they also help you create a better […]
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Powerfact: Using stories, metaphors, and analogies is a great way to communicate a point and help guide people to make good decisions. I’m a big fan of analogies and metaphors to illustrate a point and help people to visualize what you are trying to communicate. In this video, I demonstrate the “dollar bill” analogy. […]
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