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Competition is fierce in the real estate industry. How can you win over the homeowner and still get the commission you’re worth? It can be disheartening as a real estate agent to discover that other agents and brokerages in your area are cutting their commissions in order to win listings in this low-inventory […]
Looking for social media video content ideas for real estate, but unsure of your “video star” skills? Let’s take a look at what works! Leveraging social media is an excellent way for agents to create their brand, share information, educate homeowners, and build their client list. All of that rolled together is how a […]
In many real estate agent’s careers, there comes a time when they think, “It’s too late to grow into a successful business” or “I’m just too old to be successful.” Julia Child’s first foray into cooking was as a spy in her early 30s, developing a new shark repellant to keep them from accidentally […]
[…] a two-way street — it must be both given and received for us to find healthy change and why attention and affection are so vital to acceptance. C – Compassion Where would any of us be without compassion? What if nobody ever ran into burning buildings or executed other heroic feats of rescue during […]
When you’re building your business, INVENTORY is what makes or breaks your business. Using a visual so you ALWAYS know where you are at in relation to your goal can keep you on track. I’m all for using visuals to track your progress. Setting goals is great, but what’s even better is being able to see where you are each and every day! This week, […]
Getting into real estate can be as exciting as it is tough, but one way to effectively brand yourself is to find a niche that you are passionate about serving. For new real estate agents breaking into the industry, it’s tempting to take any and every client as you try to build your client […]
As a real estate agent, getting through to a FSBO is one of the toughest conversations to have until you really understand their mindset. FSBO’s are one group of homeowners that need a real estate agent’s expertise more than any other group. Yet, they are sometimes the most resistant to accepting this help, and […]
[…] it’s about becoming such a brand name that you’re almost the “Mayor” of your farm area. Real estate agents each have their own unique flair when it comes to relating to our sphere and farm areas. Some love the SMILE Stops™ and giving gifts, others love to play matchmaker between clients and vendors, and […]
Real estate is frustrating enough at times without stressing about leads that don’t call you back. Here are some tricks of the trade… “Lead generation.” Those two words can evoke emotions that span the spectrum from excitement to loathing, but leads are at the heart of our business. Without them, our production stalls. However, […]
In a world of fierce competition, many real estate agents ask, “How do I stand out from everyone else in my market and make a difference?” Whether you excel at negotiating or are creative in your marketing, there is one hallmark quality of Power Agents®: empathy. Empathy is defined as “the action of understanding, […]
A home offer with tough contingencies attached can be frustrating for a real estate agent. One key is to stay calm and help your clients stay committed. Have you ever had an offer for your listing that had some difficult contingencies attached? Maybe the buyer wanted to have total control over what fixtures and […]
[…] So, how do you promote yourself in a memorable way that will grab attention and respect? Marketing yourself to your sphere and farm isn’t always something that comes naturally. In fact, you might feel downright awkward! However, there is hope, and one of the best ways of meeting people in your farm area and […]
