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We all know that we should use social media to market ourselves to potential clients, but when social media is more like marketing media, it’s time to remember it’s about connecting as humans. Social media — whether you love it or loath it, this platform remains one of the best methods for real estate agents to engage with their clients, […]
[…] of the hottest tips for making open houses one of your best sources to gain new listings. TIP: For additional ideas on preparing for the Open House, check out this article by The Balance. 1. Your Open House is Your Audition Buyers, sellers, neighbors, and everyone in between are coming to watch you, and you […]
Homeowners who find themselves defaulting on their mortgage payments need your help. This article explains how you can help turn these pre-foreclosures into listings. During a recent conversation with one of my Power Agents®, I was reminded of a little-known tip that I wanted to share. This agent had mentioned the noticeable increase in mortgage defaults in the […]
When it comes to planning events to wow our real estate sphere and farm, there is no such thing as “too early,” and Trunk or Treat is always a good idea! “Trick or Treat!” It might seem strange to hear the popular Halloween call while it’s still summer, but there’s no such things as “too […]
Connecting with FSBO’s can be a challenge, but mastering metaphors and applying analogies tailored to the individual shows the homeowner that you are ready to serve and connect with them as human beings. I got a message from one of my Power Agents® recently, and she told me about a conversation she had with a FSBO not long […]
Talk to any top producer and they’ll tell you the same thing – keep your skills with buyers sharp as well. On average, most top professionals get 25% of their business from buyers, and you should too.
I literally want agents to have more fun working with fewer buyers, while making more sales. Listen, I WAS you. I remember what it was like to take buyers out, and the frustration of showing them house after house and them not making a purchase, or (worse) purchasing from somebody else.
Going The Extra Mile: Using Flash Drives and QR Codes for Your Next Open House I was at an open house recently, and I had this great idea to use my phone to record my own version of a virtual tour. I like to watch them again when I get home, or later in the evening to refresh […]
The changing of the seasons is always a great time to market yourself to your farm area, and back-to-school time is no different. Here are some tried-and-true methods to make you memorable to the parents and families in your farm area. Back-to-school season has long marked the biggest change in the year, as we […]
[…] learned “early to bed and early to rise makes one healthy, wealthy, and wise.” It’s as true now as it was then, and getting up 30 minutes earlier than your competition can prove it. My son, Michael, shared something with me recently. He’s in phone sales helping businesses get loans. His manager had shared something with Michael’s team that was […]
Open Houses can be a real estate agent’s best friend…when they’re done right! We have 10 tips for hosting an open house to get the listing sold, and get you a long list of leads! Open houses are one of the most useful tools in the savvy real estate agent’s toolbox. Not only is it a […]
“I have a friend in the business” is a common expression from buyers and sellers you hope will become clients, but explaining why that’s not ideal too often falls on deaf ears. One of the common excuses buyers and sellers give when they hesitate to meet with you is the old, “I have a friend in the business” trick. One of our […]
