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Choosing the Right Real Estate Brokerage

When choosing a real estate brokerage to join, there’s a lot to think about such as commission splits, perks, company culture, and tapping into amazing resources. Whether you are about to become a newly licensed real estate agent or are not so happy with your current brokerage and starting to look around at other […]

Why Real Estate Agents Shouldn’t Compete by Price

Competition is fierce in the real estate industry. How can you win over the homeowner and still get the commission you’re worth?  It can be disheartening as a real estate agent to discover that other agents and brokerages in your area are cutting their commissions in order to win listings in this low-inventory […]

8 Awesome Social Media Video Content Ideas for Real Estate Pros

Looking for social media video content ideas for real estate, but unsure of your “video starskills? Let’s take a look at what works! Leveraging social media is an excellent way for agents to create their brand, share information, educate homeowners, and build their client list. All of that rolled together is how a […]

Real Estate Success: There Is No Such Thing as “Too Late” or “Too Old”

In many real estate agent’s careers, there comes a time when they think, “It’s too late to grow into a successful business” or “I’m just too old to be successful.”  Julia Childs first foray into cooking was as a spy in her early 30s, developing a new shark repellant to keep them from accidentally […]

How to Use the Listing Inventory Chart

When you’re building your business, INVENTORY is what makes or breaks your business. Using a visual so you ALWAYS know where you are at in relation to your goal  can keep you on track.  I’m all for using visuals to track your progress. Setting goals is great, but what’s even better is being able to see where you are each and every day! This week, […]

8 Types of Real Estate Niches And Why You Should Have One

Getting into real estate can be as exciting as it is tough, but one way to effectively brand yourself is to find a niche that you are passionate about serving. For new real estate agents breaking into the industry, it’s tempting to take any and every client as you try to build your client […]

Real Estate Secrets to Winning Over A Stubborn FSBO  

As a real estate agent, getting through to a FSBO is one of the toughest conversations to have until you really understand their mindset. FSBO’s are one group of homeowners that need a real estate agent’s expertise more than any other group. Yet, they are sometimes the most resistant to accepting this help, and […]

How Being the “Mayor” Of Your Real Estate Farm Area Wins You Clients

[…] it’s about becoming such a brand name that you’re almost the “Mayor” of your farm area. Real estate agents each have their own unique flair when it comes to relating to our sphere and farm areas. Some love the SMILE Stops™ and giving gifts, others love to play matchmaker between clients and vendors, and […]

How To Nurture Online Real Estate Leads When They Don’t Call You Back

Real estate is frustrating enough at times without stressing about leads that don’t call you back. Here are some tricks of the trade… “Lead generation.” Those two words can evoke emotions that span the spectrum from excitement to loathing, but leads are at the heart of our business. Without them, our production stalls.  However, […]