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Working With Homeowners in Pre-Foreclosure 

Homeowners who find themselves defaulting on their mortgage payments need your help. This article explains how you can help turn these pre-foreclosures into listings.  During a recent conversation with one of my Power Agents®, I was reminded of a little-known tip that I wanted to share. This agent had mentioned the noticeable increase in mortgage defaults in the […]

Start Planning Your Trunk or Treat Party! 

When it comes to planning events to wow our real estate sphere and farm, there is no such thing as “too early,” and Trunk or Treat is always a good idea!  If you’re thinking ahead a great Trunk or Treat party, you’re in good company — great events don’t come together overnight. Getting started […]

Setting Yourself Apart with Unique Analogies 

Connecting with FSBO’s can be a challenge, but mastering metaphors and applying analogies tailored to the individual shows the homeowner that you are ready to serve and connect with them as human beings.  I got a message from one of my Power Agents® recently, and she told me about a conversation she had with a FSBO not long […]

Two Reasons to Work with Buyers

Talk to any top producer and they’ll tell you the same thing – keep your skills with buyers sharp as well. On average, most top professionals get 25% of their business from buyers, and you should too.

Two Keys to Working with Buyers And Having More Fun

I literally want agents to have more fun working with fewer buyers, while making more sales. Listen, I WAS you. I remember what it was like to take buyers out, and the frustration of showing them house after house and them not making a purchase, or (worse) purchasing from somebody else.

Extra Mile Real Estate Marketing

Going The Extra Mile: Using Flash Drives and QR Codes for Your Next Open House  I was at an open house recently, and I had this great idea to use my phone to record my own version of a virtual tour. I like to watch them again when I get home, or later in the evening to refresh […]

How Getting Up Early Can Revitalize Your Business 

[…] learned “early to bed and early to rise makes one healthy, wealthy, and wise.” It’s as true now as it was then, and getting up 30 minutes earlier than your competition can prove it.  My son, Michael, shared something with me recently. He’s in phone sales helping businesses get loans. His manager had shared something with Michael’s team that was […]

Top Ten Tips For Making Your Next Open House the Talk of the Town 

Open Houses can be a real estate agent’s best friend…when they’re done right! We have 10 tips for hosting an open house to get the listing sold, and get you a long list of leads!  Open houses are one of the most useful tools in the savvy real estate agent’s toolbox. Not only is it a […]

I Have a “Friend in the Business” Objection

“I have a friend in the business” is a common expression from buyers and sellers you hope will become clients, but explaining why that’s not ideal too often falls on deaf ears.  One of the common excuses buyers and sellers give when they hesitate to meet with you is the old, “I have a friend in the business” trick. One of our […]

3 Key Things That Should Be Included on Every MLS Listing 

[…] seems like it’s easy enough, but getting your listing to stand out to buyers is easier when you include these amazing extras.  I’ve talked about this before, but we are currently doing some house hunting for an investment property. We have been to several open houses, and scoured the MLS, and I feel the need to share a couple of things […]

Serving, Not Selling: Meeting Your Real Estate Niche Needs

No matter what niche you serve, being able to meet them where they are at, and provide information relevant to them is key to communicating your value.   When the general public thinks about “real estate professionals”, the first image that comes to mind is a pleasant person wearing a smile and professional clothing, possibly driving clients around to homes […]