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Going, Going, Gone! How the Flea Market Analogy Wins Buyers 

Simple analogies and metaphors can turn potential client hesitation into action, showcasing the transformative power of storytelling in real estate. We love metaphors and analogies here in the POWER Program®, so when we hear of some of the brilliant analogies that our POWER AGENTS® come up with during their conversations with potential clients, we […]

Transformative Real Estate Leadership in Times of Crisis

In times of crisis, the instinct to retreat can be strong. Yet, history has shown us that adversity often breeds innovation and transformative leadership. As the real estate industry grapples with its current challenges, it’s crucial to remember that crises are not just threats but opportunities for reinvention and growth. Prime Examples of the […]

Your Irreplaceable Value: How Real Estate Agents Earn their Commissions 

Agent commissions are a hot topic right now, which makes it a perfect opportunity to help consumers understand your value.    Let’s set the record straight. The debates around real estate agent earnings often miss a crucial point: agents don’t “get a paycheck”; they earn every cent.   Every agent we know has a life […]

A Real Estate Agent’s Guide to Little Libraries, Pantries, and Play Boxes 

Getting your name, face, and what you do for a living doesn’t have to get boring, especially with these fun and helpful community initiatives.  Here in the POWER Program®, we love helping agents invest in their communities by finding innovative ways to connect with people. One powerful strategy that not only fosters goodwill but […]

Inspiring Dreams and Resilience in Real Estate

[…] others to dream more, learn more, do more, and become more, you are a leader.”  As we approach the end of what’s been one of the more challenging years the real estate industry has faced and look forward to the opportunities that 2024 holds, it’s crucial to reflect on the essence of true leadership […]

Michael Ketchmark: The Attorney Who Put Profits Over People in the NAR Lawsuit 

[…] his agenda? The recent verdict against the National Association of REALTORS® (NAR) has been met with mixed reactions. Some have praised the verdict as a victory for consumers, while others have argued that it will harm the real estate industry and make it more difficult for people to buy homes.  One of the most […]

The Vital Role of Emotional Intelligence in Real Estate

Success in real estate isn’t just about closing deals; it’s about understanding people, their needs, and their aspirations.   While expertise in property, market trends, and negotiation skills are undoubtedly vital in your real estate business, there’s another essential element that often determines an agent’s triumph: emotional intelligence.  What exactly is emotional intelligence, and why […]

Rebuilding Trust in Real Estate: A Leadership Imperative

“Leadership is not a person or a position. It is a complex moral relationship between people based on trust, obligation, commitment, emotion, and a shared vision of the good.” —Joanne Ciulla In light of the recent National Association of Realtors (NAR) Lawsuit, the real estate industry faces a pivotal moment. This situation has stirred […]

Unconventional Ways to Embrace Real Estate Opportunities

Change and uncertainty are a constant right now, but they also provide the perfect time to embrace new opportunities, especially unconventional ones.  Real estate is a constantly evolving industry, and right now, it feels like it’s evolving a little too fast! We get it; you’re worried and struggling to keep up with the […]