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Leading with Clarity: Mastering Communication in Real Estate for 2024

As we head into this new year, it’s vital to lean into the tools that will empower us to expertly navigate the changes ahead in our industry. We love the quote by James Humes, a noted speechwriter, who said, “The art of communication is the language of leadership.” We thought it was profound, given […]

Tutorial – How to Join the Power Agent® Facebook Group

1. Head to your “Dashboard” 2. Click the “Facebook Closed Group” Alert: Please make sure you are joining with either your personal Facebook page. If you are joining with your business page that is managed by more than one person on your team, we won’t be able to accept the request. 3. Once there, […]

Tutorial – How to Use & Access Your Favorites

1. Head to your Dashboard. 2. Click into the Classroom. 3. Select a Classroom tab, in this example I’m heading into Farming, Self Promotion, & Mailings! 4. Click the star underneath the piece you want to favorite. 5. To see where you saved your Favorites, on the top nav bar, clickClassroom” 6. Scroll […]

Going, Going, Gone! How the Flea Market Analogy Wins Buyers 

Simple analogies and metaphors can turn potential client hesitation into action, showcasing the transformative power of storytelling in real estate. We love metaphors and analogies here in the POWER Program®, so when we hear of some of the brilliant analogies that our POWER AGENTS® come up with during their conversations with potential clients, we […]

Transformative Real Estate Leadership in Times of Crisis

In times of crisis, the instinct to retreat can be strong. Yet, history has shown us that adversity often breeds innovation and transformative leadership. As the real estate industry grapples with its current challenges, it’s crucial to remember that crises are not just threats but opportunities for reinvention and growth. Prime Examples of the […]

Your Irreplaceable Value: How Real Estate Agents Earn their Commissions 

Agent commissions are a hot topic right now, which makes it a perfect opportunity to help consumers understand your value.    Let’s set the record straight. The debates around real estate agent earnings often miss a crucial point: agents don’t “get a paycheck”; they earn every cent.   Every agent we know has a life […]

A Real Estate Agent’s Guide to Little Libraries, Pantries, and Play Boxes 

Getting your name, face, and what you do for a living doesn’t have to get boring, especially with these fun and helpful community initiatives.  Here in the POWER Program®, we love helping agents invest in their communities by finding innovative ways to connect with people. One powerful strategy that not only fosters goodwill but […]

Inspiring Dreams and Resilience in Real Estate

[…] others to dream more, learn more, do more, and become more, you are a leader.”  As we approach the end of what’s been one of the more challenging years the real estate industry has faced and look forward to the opportunities that 2024 holds, it’s crucial to reflect on the essence of true leadership […]