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Relationship Building: The Bedrock of Successful Businesses

In my 35+ years in the real estate business, I’ve witnessed a myriad of changes and adaptations. The recent years have been a testament to our industry’s resilience. One lesson, above all, rings true: The power of prioritizing relationship-building over mere transactions.  It’s not just in real estate where this principle holds weight. Consider […]

Courage vs. Crutch: When and How to Use Flyers in a Listing Conversation

Many agents struggle with how to approach a listing conversation. Asking too soon seems pushy, but wait too long, and you chicken out.  A POWER AGENT® asked recently what she could send to a potential client before the listing appointment to “prime” them up for the visit, or if leaving something with them when […]

Harnessing the Power of Instinct to Win You Listings

[…] their home, or if another agent might be better. When you are talking to a FSBO or an Expired listing, that moment becomes even more important… and can easily be missed.  A Star Wars Analogy  (Geek alert!) Any Star Wars fans out there would recall that epic moment when the Republic forces were trying […]