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Unleashing the Power of Farming and Self-Promotion: A Path to Success

Mastering a real estate farm is essential for agents seeking to cultivate a loyal client base, dominate their local market, and reap the rewards of consistent, sustainable business growth. In the dynamic world of real estate, where competition is fierce and market expertise is essential, the strategic use of farming and self-promotion emerges as […]

Anchoring Your Leadership in Commitment

Navigating Leadership Through Turbulence and Harnessing the Power of Adaptation in Real Estate The current market has seen drastic changes over the past several years, with technology playing an increasingly important role in how we conduct business and interact with clients. As brokers, managers, education directors, and industry professionals, it is essential that we […]

When a Seller Says, “I want to interview more agents.”

“I want to interview other agents” leaves most professionals scrambling for an answer to turn the listing conversation around…we’ve got you covered.  One of the questions that frequently comes up during our coaching calls is, “How do I respond when the seller tells me they still want to interview more agents?” Especially when it […]

How to Get Your Agents to Get Out of Their Own Way

Being a leader in this market can be challenging, especially when it comes to motivating your agents to “get out of their own way”. Many have their own personal roadblocks that prevent them from achieving success, whether it’s knowing their market, generating leads, time management… the list goes on.  We recently did a training […]

Let’s Stay Together: Why Buyer Love Letters Deserve a Second Chance

Inman News recently published an article that we wrote that discussed the legalities surrounding the controversial Buyer Love Letter. Whether you love or dislike them, there are many complex legal issues that every real estate agent should understand before deciding whether or not to encourage (or discourage) them.   This article was such a hit […]

Question of the week: How do I handle rejection? 

[…] them from even dialing the first number. You’ve seen it, we’ve seen it, and agents feel it.   Here are three strategies to help handle rejection:   Come from a place of service, not sales. When you’re calling to “get an appointment” – that’s what’s coming through. The goal shouldn’t be taking or getting […]