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Creating a Standard Operating Procedure manual might feel like a beast of a job, but it can save you a lot of headaches in the long run. In New York, legislation was recently passed that compels all real estate brokerages to create a Standard Operating Procedure manual for their businesses to create transparency […]
Working with buyers in this market is not for the faint-hearted. Here’s how to separate the committed from the less committed without sounding pushy. See if this sounds familiar. You get some buyers on the line who SOUND like they are ready, willing, and eager to find a home, then you scour the MLS, […]
[…] her personal savings because she still needed to pay the bills. Don’t Spend Money You Don’t Have This is always Rule #1 in my book when it comes to marketing: don’t spend money you don’t have. The old adage of spending money to make money is very rarely true, especially in real estate when […]
Top Real Estate Agents use powerful collateral marketing tools such as eGuides to set themselves apart as a trusted resource in their markets. Looking through all the content in the Power Program® can quickly become overwhelming, especially to new real estate agents. There are A LOT of eGuides, we know because we wrote them […]
[…] market, it’s not enough to master the listing presentation—you need to be just as skilled at winning over buyers. A polished buyer presentation is how you turn casual house-hunters into loyal clients who commit to working only with you. Because here’s the truth: In 2025, every appointment is an audition—and agents who know how […]
