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How Rookie Real Estate Agents Can Survive in any Market

Powerfact: Kick starting or re-starting your career as a real estate agent is difficult. You want to hit the ground running and establish yourself as an industry professional – while keeping the long-term goals in mind. by guest blogger Paulina Pestryakov It’s like any rookie professional athlete starting out in the big leagues going […]

How to Have a Power Week

Powerfact: In a world of distractions, having a laser focus every week is the key to building inventory and momentum! The world can often feel chaotic these days. When you think of how many annual planners and 5 year goals that went right out of the window this past spring as we all learned […]

The Right Way to Stay in Touch with Your Contacts

Powerfact: Building your business foundation starts by consistently staying in touch with your sphere and farm. by guest blogger Paulina Pestryakov When it comes to keeping in touch with your contacts, it’s no easy feat. Especially if these contacts are past clients of yours. Combine that with all of your other daily responsibilities and […]

5 Components of the Best Agent Websites

POWERFACT:  An effective website is an integral part of an agent’s success. by Guest Blogger Paulina Pestryakov A real estate agent’s website says a lot. It can either be helpful to its audience of prospects, or not. It can either contribute to an agent’s goals of building an online brand and generating leads, or […]

The Magic of Metaphors and Analogies

Metaphors, stories, and analogies are the secret sauce to effective communication. By Darryl Davis, CSP When I teach agents how to do listing appointments, we always cover topics like handling objections and negotiating offers, but I really want to dive into why using metaphors and analogies is so important when talking to clients and […]

5 Important Tips for Posting on your Real Estate Social Media Accounts

POWERFACT:  Social media dominates for marketing your business and brand. by Guest Blogger Paulina Pestryakov Chances are, if you have been in real estate for years, or are even new to real estate, you know that social media is paramount. When it comes to marketing, there are endless opportunities to showcase your real estate […]

4 Lies Real Estate Agents Tell Themselves

[…] this easy to read? Is this easy to navigate? Does this website make me want to visit more often and for longer periods of time? Facebook is constantly tweaking its design because, though users might complain at first, the company knows the tweaks will result in better (and longer) use. Poor design also gives people a bad […]

Best Practices to Help Grow Your Real Estate Business

Powerfact: 30 Minutes a Day Can Make All the Difference by Guest Blogger Paulina Pestryakov It’s easy to get caught up in the workday and just have no time to yourself. You often find yourself thinking about what you would do if you had an hour or even 30 minutes to yourself. Here are […]

The Biggest Email Marketing Mistake Made by Real Estate Agents

Powerfact:  Consistency is key when developing leads and staying top of mind with your database. by Guest Blogger Paulina Pestryakov An effective real estate email campaign isn’t rocket science! It takes an organized lead database, good message content, compelling subject lines, solid marketing strategies and consistent effort. Of course, it helps tremendously if you […]

5 Shocking & True Real Estate Statistics

Powerfact: Know your numbers – then use them to build your business! Guest Blog by Paulina Pestryakov, Power Builder Partner An article published by The Close confirms of 57 real estate statistics that help real estate agents and those in the industry understand their market better. Understanding and leveraging these statistics to your benefit is […]

Why Your Agent Website Might be Overlooked

[…] get discouraged when they invest time and money into a professional website and get no leads. Here’s how your visitors may overlook your website, and how you can ensure you’re making a positive impression with your site. Is your Agent website mobile-friendly? It’s common for people to search for an Agent on their mobile devices. […]