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When it comes to planning events to wow our real estate sphere and farm, there is no such thing as “too early,” and Trunk or Treat is always a good idea! If you’re thinking ahead a great Trunk or Treat party, you’re in good company — great events don’t come together overnight. Getting started […]
Connecting with FSBO’s can be a challenge, but mastering metaphors and applying analogies tailored to the individual shows the homeowner that you are ready to serve and connect with them as human beings. I got a message from one of my Power Agents® recently, and she told me about a conversation she had with a FSBO not long […]
I literally want agents to have more fun working with fewer buyers, while making more sales. Listen, I WAS you. I remember what it was like to take buyers out, and the frustration of showing them house after house and them not making a purchase, or (worse) purchasing from somebody else.
Going The Extra Mile: Using Flash Drives and QR Codes for Your Next Open House I was at an open house recently, and I had this great idea to use my phone to record my own version of a virtual tour. I like to watch them again when I get home, or later in the evening to refresh […]
The changing of the seasons is always a great time to market yourself to your farm area, and back-to-school time is no different. Here are some tried-and-true methods to make you memorable to the parents and families in your farm area. Back-to-school season has long marked the biggest change in the year, as we […]
[…] learned “early to bed and early to rise makes one healthy, wealthy, and wise.” It’s as true now as it was then, and getting up 30 minutes earlier than your competition can prove it. My son, Michael, shared something with me recently. He’s in phone sales helping businesses get loans. His manager had shared something with Michael’s team that was […]
Open Houses can be a real estate agent’s best friend…when they’re done right! We have 10 tips for hosting an open house to get the listing sold, and get you a long list of leads! Open houses are one of the most useful tools in the savvy real estate agent’s toolbox. Not only is it a […]
“I have a friend in the business” is a common expression from buyers and sellers you hope will become clients, but explaining why that’s not ideal too often falls on deaf ears. One of the common excuses buyers and sellers give when they hesitate to meet with you is the old, “I have a friend in the business” trick. One of our […]
[…] seems like it’s easy enough, but getting your listing to stand out to buyers is easier when you include these amazing extras. I’ve talked about this before, but we are currently doing some house hunting for an investment property. We have been to several open houses, and scoured the MLS, and I feel the need to share a couple of things […]
No matter what niche you serve, being able to meet them where they are at, and provide information relevant to them is key to communicating your value. When the general public thinks about “real estate professionals”, the first image that comes to mind is a pleasant person wearing a smile and professional clothing, possibly driving clients around to homes […]
The REAL real estate success stories are in the countless experiences that clients have with real estate pros who are not “doing” real estate but rather “being” it. By “being” we mean, unlike our AI counterparts, web apps, or iBuyer algorithms, real estate agents who are out there in the world passionately serving the […]
When listing inventory is this low, a lot of agents say, “I’m out of here!” Other agents lean into smart tools, creative mindsets, and good, old-fashioned, service to stay on track for their goals. Remember, within every obstacle is an opportunity waiting to be discovered. In the case of low inventory, there’s an opportunity […]
