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Leveraging the Sale of Your Real Estate Listing Into New Listings 

Working hard to build up your book of business? Leverage everything you can to turn one listing success into more listings!  Even if you haven’t yet developed a lot of marketing savvy, there are ways that you can take a listing that just went into contract (especially if it happened quickly) and use that […]

Creating A Collage of Smile Moments This Holiday Season 

Sharing old memories with loved ones is always full of laughs, but making new “Smile Moments” is important for future holiday seasons.  “Life is a beautiful collage of priceless moments and memories, which when pieced all together creates a unique treasured masterpiece.” – Melanie M. Koulouris  I was thinking about the holiday season over the last awhile, anticipating time with family, […]

The Magic of Inviting Your Clients to Your Office This Holiday Season 

Smile Stops™ are great for client check-ins, but inviting clients to your office builds trust, boosts visibility, and sparks new business opportunities. This simple shift creates a unique experience for your clients, offering them a glimpse into your professional world and reinforcing your role as a dedicated real estate professional. Here’s why this strategy […]

How Looking Back Can Help You Productively Move Forward 

With the holiday season comes the time of reflection as we make our final push to the end of the year. Seeing how far we have come helps us plan how much farther we’ll go.  The holiday season has arrived, and for real estate agents, it can be one of the most productive times of the […]

Why Real Estate Sellers Shouldn’t Be In Charge Of Making Repairs

Whether you represent the buyers or sellers, problems can arise come closing date because the expectations and commitment to repairs differs from one party to the other.  Closing on a deal can be stressful, and that stress grows exponentially when it gets delayed because the sellers didn’t complete the repairs as they were supposed to. One of our […]

iBuyer Beware! How iBuyers Dupe Unsuspecting Homeowners 

iBuyers are growing in popularity but they can actually be detrimental for homeowners and agents alike because what they say and what they do don’t line up. iBuyers, while relatively new to the real estate industry, have grown and become a force to be reckoned with over the years. Some of the biggest iBuyer companies are […]

The “3-Touch-Point Marketing Plan” to Connect with Your Sphere and Farm 

With so many different marketing strategies, it’s important to fine tune your  choices to make them work for you in the best way possible.  During a conversation with one of my Power Agents® recently, the subject of prospecting came up, as it often does. She had over 800 people in her contacts list but wasn’t getting the business she hoped for. She was […]

How To Sell a Good Home in a Bad Location 

Even when selling a home in a bad location seems impossible, adjusting the price accordingly can combat nearly any issue.  It’s exciting! You booked a listing conversation appointment, you get all your things together, and you finally pull up to the house, ready to rock and get hired…and then you see the giant electrical transformer substation right behind it. Great.   This was […]

Re-ignite The Fire in Your Business Partnerships 

[…] ups and downs, it takes effort and a lot of TLC to stay healthy and engaging.  As time marches on, the joy for what we do and who we partner with can start to fade. Sometimes it might feel like we aren’t as home in our brokerage as we used to be, and we start to wonder, “Am I in […]

Give Your Happiness Baseline a Boost 

[…] Worth Smiling About, I dove deep into the science and psychology of happiness. One of the fascinating things I discovered is this: We all have what researchers call a Happiness Baseline. That means no matter what happens—good or bad—we tend to return to our own internal “normal.” Think about it: someone wins the lottery? […]

Why Agents Need to Be Clear When Explaining The Buyer Agency Agreement 

It can be easy to rush through the discussion about the Buyer Agency Agreement, but it can be detrimental to your agent-client relationship if you aren’t clear and they hire someone else, too.   I often talk about the importance of having buyers commit to working with you by signing a Buyer Agency Agreement. Not only does this ensure […]