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How to Confidently Defend Your Real Estate Commission

Clients asking you to cut your commissions isn’t new, but what do you say when they use your commission as a negotiation tactic in their offer?     In real estate, commission objections are par for the course. But what happens when both agents are asked to cut their commission at the 11th hour, […]

Crafting Captivating Narratives: Empowering Agents with Storytelling Skills

“Marketing is no longer about the stuff that you make, but about the stories you tell.” – Seth Godin Empower your agents to craft captivating narratives—teaching storytelling skills that connect emotionally, inspire buyers, and elevate your agency’s brand. The ability to captivate potential buyers and clients can set your company apart, and one of […]

Why “Secret Codes” to Communicate Seller Incentive Fees Should Be Avoided

Part of the NAR Lawsuit settlement is that buyers and sellers are to work their respective agents’ fees into the negotiation process and come to an arrangement that benefits everyone. Darryl was asked recently on a coaching call several questions about how to communicate what a seller is willing to pay towards a buyer’s […]

NAR Settlement for Real Estate Leaders: Marketplace Evolution

While the NAR settlement news might be making your team nervous, it’s merely a time of evolution in an industry that requires constant adaptation.  Let’s start by painting a picture. Imagine a bustling town with a vibrant marketplace that is the lifeblood of the community and has operated under a set of time-honored rules, […]

Navigating Success and Setbacks in Real Estate Leadership

Success is not final, failure is not fatal: it is the courage to continue that counts.” -Winston Churchill  The real estate industry is known for its dynamic nature, filled with both highs and lows. It’s common for agents to experience rejection and setbacks. However, these moments are not indications to give up but rather […]

How Transformational Leadership Brings Out the Best in Your Real Estate Team

[…] bar on themselves; good leaders raise the bar for others; great leaders inspire others to raise their own bar.” – Orrin Woodward  To lead in our often challenging, ever-changing real estate industry, we have to raise the bar, over and over again. Orrin Woodward’s words highlight the idea of transformational leadership, and how we […]

The Transformational Power of Breaking Through Your Fear 

We all have fear, but does fear hold us back? When it comes to finally breaking through the fear of prospecting, it will transform you and your business.   My wife works a lot with cat rescue, and one cat that we ended up keeping was Piper. For the longest time, Piper was very skittish […]