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Story-driven leadership can transform your business, inspire your team, and create a legacy that lasts far beyond transactions. Everything is Story. Even before we’re a thought in our parents’ minds, we are the stories that came before us and the culmination of every story that happened (or didn’t happen) as our lives progressed. We’re […]
Build a brokerage brand agents want to join and clients trust—with strategy, consistency, and heart that sets you apart from the crowd. “A brand is no longer what we tell the consumer it is—it is what consumers tell each other it is.” – Scott Cook Real estate is competitive, and having a strong and recognizable brand […]
Buyer agency isn’t optional anymore—leaders must train agents to present it with confidence, clarity, and care to protect clients and careers. “To be prepared against surprise is to be trained. To be prepared for surprise is to be educated.” – James P. Carse Buyer agency isn’t optional anymore—leaders must train agents to present it […]
Guide agents in batching content, setting up autoresponders, and leveraging SMILE Stops™ so they stay top of mind—even while out of the office. Summer is calling – and so are your agents’ time off plans. Beach days, backyard barbecues, family reunions, and (let’s be honest) burnout recovery are all valid reasons your team may […]
Zillow’s new policy highlights a deeper power shift—now’s the time for real estate leaders to step up, clarify confusion, and reclaim control. Zillow’s latest policy update isn’t just another tweak to their platform—it’s a clear signal that real estate leaders must step up, clarify the confusion for your agents, and reclaim control of how […]
Burnout doesn’t just hurt you—it impacts your whole team. Learn how real estate leaders can recharge and lead with clarity, energy, and purpose. “Burnout is what happens when you try to avoid being human for too long.” – Michael Gungor As a leader in real estate, you are no stranger to the drive for success […]
Discover 9 proven strategies to recruit, retain, and empower top-tier real estate agents to build a high-performing, loyal team. “If you hire people just because they can do a job, they’ll work for your money. But if you hire people who believe what you believe, they’ll work for you with blood and sweat […]
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In real estate, there’s a fundamental truth that too many agents overlook: If they don’t recognize their own value, how can they expect buyers and sellers to? Yet, time and again, we see agents arguing harder for their limitations than for their opportunities. They push back on growth, on pricing, on positioning, and on […]
Real estate leadership thrives on empathy, innovation, and resilience—learn key lessons from Ted Lasso, Tony Stark, and Katniss Everdeen to level up your game. Real estate leadership calls for unique skills like resilience, strategic thinking, and clear vision. Surprisingly, some of the best inspiration can come from unlikely sources—like your favorite TV shows and […]
Help your real estate team conquer call reluctance with proven strategies to boost confidence, resilience, and prospecting success. “The greatest mistake you can make in life is to continually be afraid you will make one.” – Elbert Hubbard In real estate, the ability to prospect effectively can make all the difference in the world […]
Real estate leadership isn’t just about profits—it’s about creating a legacy of values, mentorship, and lasting community impact that shapes the future. “What you leave behind is not what is engraved in stone monuments, but what is woven into the lives of others.” – Pericles The pursuit of profits often overshadows the subtler, more […]
