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Inman News recently published an article that we wrote that discussed the legalities surrounding the controversial Buyer Love Letter. Whether you love or dislike them, there are many complex legal issues that every real estate agent should understand before deciding whether or not to encourage (or discourage) them. This article was such a hit […]
In a changing market, the best thing to do is NOT focus on the “new” shiny strategies but on the proven old-school practices that build businesses. A brainstorming session with our coaching members not long ago, interestingly enough, was not focused primarily on the “new” apps, technology tools, sites, or widgets – instead, we […]
The industry is changing. In truth, it always is. However, every new twist and turn in our market, our businesses, and our world – can leave agents feeling uneasy, distracted, and sometimes – adrift. So, what can YOU do to help them? The easy-not-so-easy answer is to provide support and systems that help […]
[…] Presentation Slides Listing Toolkit – this will provide you with resources to include within your listing presentations. Marketing Library – various resources to help promote via social media and print campaigns. PowerAgent Landing Page – Here is the landing page. I will publish the update to it shortly. This also has the interactive map. I would direct […]
WARNING: Real Estate Rant Ahead POWERFACT: The higher your standards, the more referrals you’ll get, the more business you’ll close, and the more relationships you’ll build. The lower your standards? Is costing you your reputation and that of every other REALTOR®. Look, I know I’m usually the smile guy. The glass half full guy. […]
Traditional methods of cold–calling—especially those involving memorized real estate scripts—are outdated and ineffective. Here’s why… Do you recall a time when you heard a real estate agent use the same cold–calling script over and over again? It’s like watching a movie (a bad one) on repeat. It doesn’t resonate because it’s not relatable. The […]
Looking to up your real estate game and take your career to the next level in 2023? We’ve got covered with a real estate checklist for success. To help you achieve success this year, we’ve created an essential real estate checklist – an outline of key tasks and activities that all successful agents should […]
Let’s start by addressing the elephant in the room: Can stale listings be revived? We say yes! We get this question a lot! We asked our friends at Curbio to bring us THEIR perspective on the topic! Here’s what they shared! You have a listing that’s been sitting on the market, and try as […]
[…] an opportunity to sell their house. Despite what you may have heard, there are many great reasons to sell during the holidays. The “With Interest Rates Climbing, Nobody Wants to Buy” Falsehood Yes, the interest rates have increased over the last year, but the truth is, there will always be someone that needs […]
[…] important to her. It’s important to us. And it’s important to our membership. We’re glad she’s here, and you will be too. 🙂 SARANTO CALAMAS, CPA, P. C.Chief Bean Counter Saranto is a CPA, P.C., all around good guy and helps us to stay financially on our toes. When you’ve got a “bean counter” […]
The iBuyer process is simple, quick, and easy-looking…on the OUTSIDE. In reality, ignorance of how iBuyer companies work can cost you dearly. This article discusses fiduciary duty and the conflict of interest that can affect the sale of your home to iBuyers. The idea of selling your home quickly, easily, and without any […]
