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Words matter, and how we use those words can confuse, clarify, or even confound our buyers and sellers, which is why understanding terminology is so important. As any writer would tell you, the words we use have power. Whether you’re a seasoned real estate professional or just starting out, the terminology you choose can […]
Embrace change in real estate like the Celts at Halloween: prepare, adapt, and transform challenges into opportunities for growth and resilience. Historical Context: Halloween’s roots trace back over 2,000 years to the Celtic festival of Samhain (pronounced “sow-in”). Celebrated on October 31st, Samhain marked the end of the harvest season and the beginning of […]
Let’s talk about something that’s been stirring the pot lately — exclusive listings and buyer agency. There’s been a lot of chatter about the Clear Cooperation Policy, buyer access, and how these things affect homeowners and agents alike. I’ve heard concerns about whether exclusive listings limit buyer access or open sellers up to lawsuits. […]
As a real estate professional, your role goes beyond helping people buy and sell homes; you’re a vital part of the community. Getting involved in local activities not only helps you build relationships, but also establishes your brand as one that cares about the community’s well-being and is ready to serve. Volunteering and participating […]
October is the perfect time to make your open house unforgettable. With Halloween coming up, we asked Digital Darryl™ for a fun marketing idea, and we loved it! You will too! Digital Darryl™: “Why not add some spooky fun to your listing and create an atmosphere that will leave potential buyers talking long after […]
The concept of “clear cooperation” in real estate is often misunderstood, particularly when it comes to commissions, or as we like to call it, the professional fee. Let’s start by clarifying one thing from the outset: clear cooperation doesn’t necessarily mean sharing the details of your professional fee, nor does it mean you must […]
