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The Human Being-ness of Being a Real Estate Agent

The REAL real estate success stories are in the countless experiences that clients have with real estate pros who are not “doing” real estate but rather “being” it. By “being” we mean, unlike our AI counterparts, web apps, or iBuyer algorithms, real estate agents who are out there in the world passionately serving the […]

What Savvy Agents Do When Listing Inventory Is Low

When listing inventory is this low, a lot of agents say, “I’m out of here!” Other agents lean into smart tools, creative mindsets, and good, old-fashioned, service to stay on track for their goals. Remember, within every obstacle is an opportunity waiting to be discovered. In the case of low inventory, there’s an opportunity […]

Five Steps to Stand Out With Your Next Real Estate Lead

In a competitive real estate market, creating extraordinary first and lasting impressions should be a priority. We had a Power Agent® reach out recently to ask how to really stand out and capture the attention of a new lead that she had a conversation with, but “wasn’t quite ready to list” and wanted to […]

30 Days of Appreciation | Real Estate Secret for Success

Want to make a difference in 30 days? Use the appreciation marketing secret for success and remember Teddy Roosevelt’s words, “They don’t care what you know until they know that you care.” We were so fortunate to have Curtis Lewsey from AM Cards as our guest speaker for our Power Agent® exclusive webinar recently. […]

The Science of Smiling: Dreaming in Dopamine  

In this part of the “Science of Smiling” seriesDarryl dives into the connection between our goals and dreams, and the body’s production of Dopamine. (Psst, dream BIG!)   I have talked about the power of smiling, and given you the idea of a Smile D.O.S.E., the acronym for Dopamine, Oxytocin, Seratonin, and Endorphines — all the “feel good” chemicals we need to fill us with those […]

Dad Jokes for Real Estate Agents

[…] room after it’s been painted? (Give it a second coat!) Do you want to hear a roof joke? It’s on the house. I hate going to M. C. Hammer’s house… He won’t let me touch anything. Laughing and Learning Here’s what we know after more than 30 years in this business, the more you […]

Four Fun Take-Aways From a Top Real Estate Agent

Powerfact:  Success in the business of real estate comes down to your commitment to building relationships. By Julie Escobar We were super fortunate to have the #1 Single Keller Williams Agent in Florida, Kathrin Rein, joins us for a Power Agent® Exclusive interview.  Insightful, interesting, and direct, she opened a lot of eyes as […]

8 Quick Take-Aways From Our Curbio Webinar

Powerfact:  Business partnerships and smart applications can help you stand out from the competition. by Julie Escobar Our thanks and appreciation to Olivia Mariani, Director of Marketing for Curbio. We recently invited her to share with our Power Agents®  how they can use this incredible tool to help differentiate themselves in a competitive market. […]

EVERYTHING You Need to Know to Write Better Property Descriptions in Five Easy Steps

Powerfact:  Highlighting the best aspects of any home through a well- crafted property description helps get people excited about your listing — and gets potential buyers through the door. by Guest Writer Christy Murdock Edgar, Writing Real Estate One of my favorite aspects of real estate writing is writing property descriptions. Now, you may […]

4 Ways to Create a Long-Term Real Estate Relationship

Real estate really does come down to relationships. Let us help ensure you’re fueling yours! By Guest Blogger Paulina Pestryakov As a real estate agent, you know how powerfully important good relationships are for your business. It’s critical that everyone from your prospects to your past clients feel heard in order for you to […]

The Selling Power of Floor Plans

POWERFACT: One of the most sought after listing tools for capturing more attention for your listings in today’s market:  Floor Plans. by BoxBrownie.com With all of the flashy real estate marketing tools available today, the good old floor plan can be overlooked. This might be a mistake. Research shows that real estate floor plans […]

How to Leverage Social Media as a Real Estate Agent

There are some specific ways your real estate business could be bolstered by social media, and they are simpler than you might think. So you have your social media accounts set up and you try to post content on a somewhat regular basis. But are you really getting any benefit from your social media […]