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How Being the “Mayor” Of Your Real Estate Farm Area Wins You Clients

[…] it’s about becoming such a brand name that you’re almost the “Mayor” of your farm area. Real estate agents each have their own unique flair when it comes to relating to our sphere and farm areas. Some love the SMILE Stops™ and giving gifts, others love to play matchmaker between clients and vendors, and […]

How To Nurture Online Real Estate Leads When They Don’t Call You Back

Real estate is frustrating enough at times without stressing about leads that don’t call you back. Here are some tricks of the trade… “Lead generation.” Those two words can evoke emotions that span the spectrum from excitement to loathing, but leads are at the heart of our business. Without them, our production stalls.  However, […]

Being A Heart-Centered Real Estate Agent Will Set You Apart

In a world of fierce competition, many real estate agents ask, “How do I stand out from everyone else in my market and make a difference?” Whether you excel at negotiating or are creative in your marketing, there is one hallmark quality of Power Agents®: empathy. Empathy is defined as “the action of understanding, […]

How To Counter Difficult Contingencies in a Real Estate Offer

A home offer with tough contingencies attached can be frustrating for a real estate agent. One key is to stay calm and help your clients stay committed. Have you ever had an offer for your listing that had some difficult contingencies attached? Maybe the buyer wanted to have total control over what fixtures and […]

Use Your Real Estate Marketing Magic & Plan Events That Wow! 

[…] So, how do you promote yourself in a memorable way that will grab attention and respect?  Marketing yourself to your sphere and farm isn’t always something that comes naturally. In fact, you might feel downright awkward! However, there is hope, and one of the best ways of meeting people in your farm area and […]

Real Estate Inventory: Two Conversations To Get Listings

As 2022 is predicted to have increased levels of housing on the real estate market, can two simple conversations really win you more listings? Yes!  I was recently in Las Vegas at a live seminar, and one evening as I was out for dinner with an old friend and colleague, Matthew Ferrara, he said […]

Management Moments of Truth

MANAGEMENT POWERFACT: The more you pay attention to the little things — the more BIG things you’ll have to celebrate as an organization. This week, I wanted to reach out to the brokers and managers. After sitting in on roundtable discussions in the last few conferences my team and I have attended, I realized […]

Making Your Real Estate Side Hustle Your Full Time Career 

Smoothing the transition between being a part-time and full-time agent with less stress, more ease, and more confidence can be easier than you think. A lot of real estate agents start their real estate career as a job on the side, commonly referred to as a “Side-hustle”, and then transition into the industry full […]