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POWERFACT: 92% of consumers trust recommendations from friends and family above all other forms of advertising (RETechnology). By guest blogger Paulina Pestryakov When someone is thinking of making a huge decision like buying or selling a home, you can be sure they seek advice from trusted friends and family. Referrals are a powerful source […]
POWERFACT: Don’t look at personal branding as a chore, but rather use it as an opportunity to let your personality shine to reflect who you really are. by guest blogger Paulina Pestryakov Personal branding can undoubtedly be challenging. And in the real estate game, it is entirely a relationship building business, meaning that people […]
Powerfact: Kick starting or re-starting your career as a real estate agent is difficult. You want to hit the ground running and establish yourself as an industry professional – while keeping the long-term goals in mind. by guest blogger Paulina Pestryakov It’s like any rookie professional athlete starting out in the big leagues going […]
Powerfact: In a world of distractions, having a laser focus every week is the key to building inventory and momentum! The world can often feel chaotic these days. When you think of how many annual planners and 5 year goals that went right out of the window this past spring as we all learned […]
Powerfact: Building your business foundation starts by consistently staying in touch with your sphere and farm. by guest blogger Paulina Pestryakov When it comes to keeping in touch with your contacts, it’s no easy feat. Especially if these contacts are past clients of yours. Combine that with all of your other daily responsibilities and […]
POWERFACT: An effective website is an integral part of an agent’s success. by Guest Blogger Paulina Pestryakov A real estate agent’s website says a lot. It can either be helpful to its audience of prospects, or not. It can either contribute to an agent’s goals of building an online brand and generating leads, or […]
Metaphors, stories, and analogies are the secret sauce to effective communication. By Darryl Davis, CSP When I teach agents how to do listing appointments, we always cover topics like handling objections and negotiating offers, but I really want to dive into why using metaphors and analogies is so important when talking to clients and […]
POWERFACT: Social media dominates for marketing your business and brand. by Guest Blogger Paulina Pestryakov Chances are, if you have been in real estate for years, or are even new to real estate, you know that social media is paramount. When it comes to marketing, there are endless opportunities to showcase your real estate […]
[…] You will learn the 14 seller objections (such as: our house is worth more because we did all these improvements; we have a friend in the business; call us back in two weeks; we’ll give you a short-term listing and extend later if we are happy), and be prepared with at least 5 different […]
[…] this easy to read? Is this easy to navigate? Does this website make me want to visit more often and for longer periods of time? Facebook is constantly tweaking its design because, though users might complain at first, the company knows the tweaks will result in better (and longer) use. Poor design also gives people a bad […]
Powerfact: 30 Minutes a Day Can Make All the Difference by Guest Blogger Paulina Pestryakov It’s easy to get caught up in the workday and just have no time to yourself. You often find yourself thinking about what you would do if you had an hour or even 30 minutes to yourself. Here are […]
Powerfact: Consistency is key when developing leads and staying top of mind with your database. by Guest Blogger Paulina Pestryakov An effective real estate email campaign isn’t rocket science! It takes an organized lead database, good message content, compelling subject lines, solid marketing strategies and consistent effort. Of course, it helps tremendously if you […]
