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How to Deliver a Powerful Real Estate Listing Conversation

One of the top skills to learn in this business is how to crush (in a great way) and win your real estate listing conversation. Creating a Listing Conversation that Wows  When you get a call from someone looking to sell their home – or a “yes, come over” when you are making your […]

How To Qualify Buyer Leads From Your Open House 

[…] sources, but if one of them isn’t the open house, then it’s high time to make this lead generation treasure your preferred (and best) tool!   Open houses can be a great source of buyer leads, but it can also get frustrating very quickly when most of your guests say they are already working with […]

Using a Real Estate Buyer Presentation That Gets You Hired  

[…] estate listing presentation to sellers, but what about the buyer’s presentation? In a hot market, you need both! Just like when talking with Sellers, the Buyers’ presentation contains many of the same elements. They need to understand the current market, they need to know what to expect, they need to like you, and they […]

6 Ways to Use Your POWER AGENT® eGuides to Generate Leads 

Top Real Estate Agents use powerful collateral marketing tools such as eGuides to set themselves apart as a trusted resource in their markets. Looking through all the content in the Power Program® can quickly become overwhelming, especially to new real estate agents. There are A LOT of eGuides, we know because we wrote them […]

How to Resuscitate Your Real Estate Business

[…] her personal savings because she still needed to pay the bills.  Don’t Spend Money You Don’t Have  This is always Rule #1 in my book when it comes to marketing: don’t spend money you don’t have. The old adage of spending money to make money is very rarely true, especially in real estate when […]

What To Do When Your Buyers Just Want to Window-Shop for Real Estate 

Working with buyers in this market is not for the faint-hearted. Here’s how to separate the committed from the less committed without sounding pushy. See if this sounds familiar.  You get some buyers on the line who SOUND like they are ready, willing, and eager to find a home, then you scour the MLS, […]