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Courage vs. Crutch: When and How to Use Flyers in a Listing Conversation

Many agents struggle with how to approach a listing conversation. Asking too soon seems pushy, but wait too long, and you chicken out.  A POWER AGENT® asked recently what she could send to a potential client before the listing appointment to “prime” them up for the visit, or if leaving something with them when […]

Real Estate Agent Checklist for 2024 Success  

Looking to up your real estate game and take your career to the next level in 2024? We’ve got covered with a quick checklist for success. In the more than 35 years we’ve been at this, we’ve witnessed the transformative power of strategic planning and focused action. The real estate industry is a thrilling, […]

Stand for Something Special: Unconventional Leadership in Real Estate

“The true mark of a leader is the willingness to stick with a bold course of action.” “The true mark of a leader is the willingness to stick with a bold course of action — an unconventional business strategy, a unique product-development roadmap, a controversial marketing campaign — even as the rest of the […]

Real Estate Leadership: Small Steps, Big Wins in Problem-Solving

Triumphing over leadership obstacles and seizing opportunities requires robust problem-solving skills.  “We always hope for the easy fix: the one simple change that will erase a problem in a stroke. But few things in life work this way. Instead, success requires making a hundred small steps go right – one after the other, no […]

Three Leaders Who Refused to be Defined by Their Setbacks

Life throws curveballs, no doubt about it. But what separates the leaders from the followers is how they handle those curveballs.   “Would you like me to give you a formula for success? It’s quite simple, really: Double your rate of failure. You are thinking of failure as the enemy of success. But it isn’t […]

Send, Call, See – How to Get More Results From Your Mailings

Connecting or reconnecting with your sphere and farm is not just about mailings – in fact, that’s only a third of the equation!  When it comes to mailings, it can be tough to gauge how effectively they’re working. Many put the brakes on too early in the game when they aren’t hearing the […]

Developing a “Marathon Mindset” for Your Real Estate Team

“You have to look at your career and personal life at the big-picture level: it’s a marathon, not a sprint. Doing that helps me feel OK during the weeks when one part of my life overwhelms the other.” —Joanna Horsnail, partner at Mayer Brown LLP  The path to real estate success is often compared to […]