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[…] her personal savings because she still needed to pay the bills. Don’t Spend Money You Don’t Have This is always Rule #1 in my book when it comes to marketing: don’t spend money you don’t have. The old adage of spending money to make money is very rarely true, especially in real estate when […]
Top Real Estate Agents use powerful collateral marketing tools such as eGuides to set themselves apart as a trusted resource in their markets. Looking through all the content in the Power Program® can quickly become overwhelming, especially to new real estate agents. There are A LOT of eGuides, we know because we wrote them […]
[…] market, it’s not enough to master the listing presentation—you need to be just as skilled at winning over buyers. A polished buyer presentation is how you turn casual house-hunters into loyal clients who commit to working only with you. Because here’s the truth: In 2025, every appointment is an audition—and agents who know how […]
[…] sources, but if one of them isn’t the open house, then it’s high time to make this lead generation treasure your preferred (and best) tool! Open houses can be a great source of buyer leads, but it can also get frustrating very quickly when most of your guests say they are already working with […]
One of the top skills to learn in this business is how to crush (in a great way) and win your real estate listing conversation. Creating a Listing Conversation that Wows When you get a call from someone looking to sell their home – or a “yes, come over” when you are making your […]
