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Why Signing the Buyer Agency Agreement Can Seem Scary to Buyers 

There’s power in perspective. Here’s why it’s important to understand the buyer mindset when it comes to Buyer Agency. As agents, we know how important the Buyer Agency agreement is to our business and making sure we get paid. But looking at it from a Buyer’s perspective can help us understand how to better […]

Increase Your D.O.S.E.®

POWERFACT: Smiling is crucial to our well-being. Each smile triggers the release of what I’ll call the four “feel-good chemicals” (I remember them with the acronym D.O.S.E.®): Dopamine, Oxytocin, Serotonin, and Endor­phin. These are released from the limbic system, an an­cient part of our brain that is responsible for emotion, motivation and many instinctive responses. […]

How to Communicate Real Estate Expertise When You Don’t Have Any Experience

You can’t get the listing without experience, and you can’t get experience without the listing! Here’s how new agents can project confidence with home owners. We’ve all experienced the dread that comes with the homeowner’s inevitable question, “How many houses have you sold?” You don’t want to lie and say “Tons!” but you don’t […]

How To Make a Big Impression in A Small Amount of Time  

What to do if you only get 30 minutes to communicate your value to a homeowner who’s interviewing a ton of agents? Usually, real estate agents get all the time they need to conduct their listing appointments and build rapport, but not always. So what happens when you don’t? How can you build rapport […]