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#1 Prospecting Call Commitment

POWERFACT: When you’re on a prospecting call – focus on THEM. One of the easiest things in the world to do is to stay inside your own head when you’re making prospecting calls. What does THAT do? Creates fear. Chaos. Anxiety. There is one thing and one thing only you should be focused on […]

Top 3 Ways to Avoid Being Tone Deaf When Emailing Your Clients

POWERFACT: Be wary of your “set and forget” auto-responders.  There is no doubt that we live in uncertain times; the constant shifting in the way we do business has agents trying to find their balance amidst the chaos. So, how do we best address the global difficulties when contacting our client list, especially with […]

Have No Fear — Prospecting Tips for Agents

POWERFACT:  Prospecting is ESSENTIAL to your success as a real estate professional. Focusing on commitment vs. fear is key. Don’t let prospecting SPOOK you! The fear of the phone is a major stumbling block for a lot of agents, and it often stops them from realizing their Next Level®. The truth is that for […]

Why Your Agent Website Might be Overlooked

[…] get discouraged when they invest time and money into a professional website and get no leads. Here’s how your visitors may overlook your website, and how you can ensure you’re making a positive impression with your site. Is your Agent website mobile-friendly? It’s common for people to search for an Agent on their mobile devices. […]

5 Shocking & True Real Estate Statistics

Powerfact: Know your numbers – then use them to build your business! Guest Blog by Paulina Pestryakov, Power Builder Partner An article published by The Close confirms of 57 real estate statistics that help real estate agents and those in the industry understand their market better. Understanding and leveraging these statistics to your benefit is […]

The Biggest Email Marketing Mistake Made by Real Estate Agents

Powerfact:  Consistency is key when developing leads and staying top of mind with your database. by Guest Blogger Paulina Pestryakov An effective real estate email campaign isn’t rocket science! It takes an organized lead database, good message content, compelling subject lines, solid marketing strategies and consistent effort. Of course, it helps tremendously if you […]

Best Practices to Help Grow Your Real Estate Business

Powerfact: 30 Minutes a Day Can Make All the Difference by Guest Blogger Paulina Pestryakov It’s easy to get caught up in the workday and just have no time to yourself. You often find yourself thinking about what you would do if you had an hour or even 30 minutes to yourself. Here are […]

I Have a Friend in the Business…

[…] “I have a friend” objection. I get it — sometimes they DO have a friend. Sometimes they’re just reaching for excuses. Either way, how you handle it can make or break the listing. If you’ve been face to face for a little while and you’ve done your job building rapport, then this one still […]

4 Lies Real Estate Agents Tell Themselves

[…] this easy to read? Is this easy to navigate? Does this website make me want to visit more often and for longer periods of time? Facebook is constantly tweaking its design because, though users might complain at first, the company knows the tweaks will result in better (and longer) use. Poor design also gives people a bad […]

5 Important Tips for Posting on your Real Estate Social Media Accounts

POWERFACT:  Social media dominates for marketing your business and brand. by Guest Blogger Paulina Pestryakov Chances are, if you have been in real estate for years, or are even new to real estate, you know that social media is paramount. When it comes to marketing, there are endless opportunities to showcase your real estate […]

5 Components of the Best Agent Websites

POWERFACT:  An effective website is an integral part of an agent’s success. by Guest Blogger Paulina Pestryakov A real estate agent’s website says a lot. It can either be helpful to its audience of prospects, or not. It can either contribute to an agent’s goals of building an online brand and generating leads, or […]