Powerfact: Content is the fuel that will propel your business objectives forward. by Guest Blogger by Paulina Pestryakov Whether you need to boost search rankings, nurture prospects, generate new leads or enhance your brand – all avenues lead back to having high-quality content as a real estate agent. Now that’s all well and good you might be saying to yourself, but good content marketing doesn’t just fall from the sky. Everyone from small businesses to the enterprise level is all in on content marketing because it’s a sustainable way to invigorate your business. What is Content Marketing For Real Estate Agents? You’ve heard it a million times, and it’s more than just a buzzword – but what is it really? Content marketing is the creation of material in the form of blogs, whitepapers, webinars, videos, social media posts or infographics that doesn’t explicitly promote a brand or service but is content that a defined audience will find valuable and relevant – and will drive their action. For example, you could create a blog on the “top 10 trends in real estate for 2018”, and then take that to create graphics for your email marketing and publish that blog on your LinkedIn page – that’s the power of content marketing for agents. Every single piece of your real estate content needs to pass the “Why Should I Care” test? Once you can answer that question on behalf of your audience, everything should pass through that portal. Create > Distribute > Measure > Optimize Content marketing for real estate professionals provides a wealth of opportunities, especially when you have a sustainable content creation process in place. If you’re creating a blog, a podcast or an eBook, and you distribute it through a variety of mediums, you now analyze and interpret your feedback and responses in order […]