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Metaphors, stories, and analogies are the secret sauce to effective communication. By Darryl Davis, CSP When I teach agents how to do listing appointments, we always cover topics like handling objections and negotiating offers, but I really want to dive into why using metaphors and analogies is so important when talking to clients and […]
Powerfact: Building your business foundation starts by consistently staying in touch with your sphere and farm. by guest blogger Paulina Pestryakov When it comes to keeping in touch with your contacts, it’s no easy feat. Especially if these contacts are past clients of yours. Combine that with all of your other daily responsibilities and […]
Powerfact: In a world of distractions, having a laser focus every week is the key to building inventory and momentum! The world can often feel chaotic these days. When you think of how many annual planners and 5 year goals that went right out of the window this past spring as we all learned […]
Powerfact: Kick starting or re-starting your career as a real estate agent is difficult. You want to hit the ground running and establish yourself as an industry professional – while keeping the long-term goals in mind. by guest blogger Paulina Pestryakov It’s like any rookie professional athlete starting out in the big leagues going […]
POWERFACT: Don’t look at personal branding as a chore, but rather use it as an opportunity to let your personality shine to reflect who you really are. by guest blogger Paulina Pestryakov Personal branding can undoubtedly be challenging. And in the real estate game, it is entirely a relationship building business, meaning that people […]
POWERFACT: 92% of consumers trust recommendations from friends and family above all other forms of advertising (RETechnology). By guest blogger Paulina Pestryakov When someone is thinking of making a huge decision like buying or selling a home, you can be sure they seek advice from trusted friends and family. Referrals are a powerful source […]
[…] This year, online shopping is at its peak. Food delivery services are also busier than ever. On top of that, virtual get-togethers have replaced large gatherings. The common denominator of all of this? Everyone is resorting to doing business ONLINE. This is no surprise as the world has headed towards a direction where going […]
[…] real estate business, but now you want people to actually be able to find out about it! And we all know the power of Google – the company that is not just a noun but a verb. You want people to be able to Google you, and to have your website show up at […]
[…] ultimately purchased on the internet, and this number just keeps growing. Of those buyers, 33% also found their real estate agent through their online search for properties. Clearly your business needs to be using online listings to reach today’s home buyers. If you have been resistant to posting your active listings online because you […]
Powerfact: Content is the fuel that will propel your business objectives forward. by Guest Blogger by Paulina Pestryakov Whether you need to boost search rankings, nurture prospects, generate new leads or enhance your brand – all avenues lead back to having high-quality content as a real estate agent. Now that’s all well and good you might be saying to yourself, but good content marketing doesn’t just fall from the sky. Everyone from small businesses to the enterprise level is all in on content marketing because it’s a sustainable way to invigorate your business. What is Content Marketing For Real Estate Agents? You’ve heard it a million times, and it’s more than just a buzzword – but what is it really? Content marketing is the creation of material in the form of blogs, whitepapers, webinars, videos, social media posts or infographics that doesn’t explicitly promote a brand or service but is content that a defined audience will find valuable and relevant – and will drive their action. For example, you could create a blog on the “top 10 trends in real estate for 2018”, and then take that to create graphics for your email marketing and publish that blog on your LinkedIn page – that’s the power of content marketing for agents. Every single piece of your real estate content needs to pass the “Why Should I Care” test? Once you can answer that question on behalf of your audience, everything should pass through that portal. Create > Distribute > Measure > Optimize Content marketing for real estate professionals provides a wealth of opportunities, especially when you have a sustainable content creation process in place. If you’re creating a blog, a podcast or an eBook, and you distribute it through a variety of mediums, you now analyze and interpret your feedback and responses in order […]
POWERFACT: Oversaturated markets give consumers an abundance of options, but make it difficult for brands and vendors to stand out. by Guest Blogger by Paulina Pestryakov Oversaturated markets give consumers an abundance of options, but make it difficult for brands and vendors to stand out. With so many choices in a competitive playing field, real estate […]
Powerfact: You can feel better about your day when you start it out right. by Guest Blogger by Paulina Pestryakov Here Are Five Essentials That Will Make for a Great Morning 1. Make your bed. It’s surprising that something so simple can make such a big impact on your day. Research by Charles Duhigg in his book […]
