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[…] So, how do you promote yourself in a memorable way that will grab attention and respect? Marketing yourself to your sphere and farm isn’t always something that comes naturally. In fact, you might feel downright awkward! However, there is hope, and one of the best ways of meeting people in your farm area and […]
A home offer with tough contingencies attached can be frustrating for a real estate agent. One key is to stay calm and help your clients stay committed. Have you ever had an offer for your listing that had some difficult contingencies attached? Maybe the buyer wanted to have total control over what fixtures and […]
In a world of fierce competition, many real estate agents ask, “How do I stand out from everyone else in my market and make a difference?” Whether you excel at negotiating or are creative in your marketing, there is one hallmark quality of Power Agents®: empathy. Empathy is defined as “the action of understanding, […]
[…] it’s about becoming such a brand name that you’re almost the “Mayor” of your farm area. Real estate agents each have their own unique flair when it comes to relating to our sphere and farm areas. Some love the SMILE Stops™ and giving gifts, others love to play matchmaker between clients and vendors, and […]
Real estate is frustrating enough at times without stressing about leads that don’t call you back. Here are some tricks of the trade… “Lead generation.” Those two words can evoke emotions that span the spectrum from excitement to loathing, but leads are at the heart of our business. Without them, our production stalls. However, […]
As a real estate agent, getting through to a FSBO is one of the toughest conversations to have until you really understand their mindset. FSBO’s are one group of homeowners that need a real estate agent’s expertise more than any other group. Yet, they are sometimes the most resistant to accepting this help, and […]
Getting into real estate can be as exciting as it is tough, but one way to effectively brand yourself is to find a niche that you are passionate about serving. For new real estate agents breaking into the industry, it’s tempting to take any and every client as you try to build your client […]
In many real estate agent’s careers, there comes a time when they think, “It’s too late to grow into a successful business” or “I’m just too old to be successful.” Julia Child’s first foray into cooking was as a spy in her early 30s, developing a new shark repellant to keep them from accidentally […]
Looking for social media video content ideas for real estate, but unsure of your “video star” skills? Let’s take a look at what works! Leveraging social media is an excellent way for agents to create their brand, share information, educate homeowners, and build their client list. All of that rolled together is how a […]
Competition is fierce in the real estate industry. How can you win over the homeowner and still get the commission you’re worth? It can be disheartening as a real estate agent to discover that other agents and brokerages in your area are cutting their commissions in order to win listings in this low-inventory […]
Just like we don’t throw a flashlight away when the batteries die, we don’t ignore our families, friends, and clients when they are struggling. Like the flashlight, we need to help them change their batteries. Let’s say you have a flashlight. It’s a pretty nice flashlight and has gotten you through some pretty dark […]
When choosing a real estate brokerage to join, there’s a lot to think about such as commission splits, perks, company culture, and tapping into amazing resources. Whether you are about to become a newly licensed real estate agent or are not so happy with your current brokerage and starting to look around at other […]
