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The Importance of Decluttering and Staging A Home 

[…] wanted to list her home, but it was obvious from the knickknacks that she had been in that home for 30 years. Both the seller and the agent were  completely overwhelmed with how much “stuff” there was, and didn’t even know where to start preparing this home to sell.   Show Pictures as Examples   Show her some pictures (even some MLS listings) of cluttered […]

Work a Prospecting Plan

[…] the fact that cold calling enables them to maintain a high listing inventory in the first place. B: See two FSBOs a week. Get out of your comfort zone and tap into these motivated sellers. C: See two expireds a week. Again, these are usually motivated sellers! Now, just looking at letters A, B, […]

Prospecting + Consistency = Income

[…] point is getting STARTED. It’s no different than when you take on any new activity that requires a change in behavior. Overcoming your old habits requires significant commitment and effort before you can feel comfortable. That’s why I want to challenge you to make the commitment now that for the next 30 days, without […]

Skills vs Popularity: Why Skills Are More Important Than Social Media Followers 

[…] bought some Wagyu steaks to make at home, but I’ll bet that when I cook it, despite the exclusive cut and the high price tag, it still isn’t going to come out as good as if I ate it in a professional steak house restaurant that’s perfected it because they’ve cooked it a million times.  On the front end, both the restaurant and […]

How To Present the CMA Without Boring Your Clients  

Comparative Market Analysis doesn’t sound very exciting, and the last thing you want during your Listing conversation is for your clients to glaze over in boredom. These tips will ensure that doesn’t happen.  One of the best tools a real estate agent has in their Listing Appointment toolbox is the Comparative Market Analysis (CMA). In the last […]

Why “You 2.0” Is Better Than Waiting For Perfection 

[…] say, “Hey Google, raise the temperature” or “Hey Google, turn on the rear defrost.”   Now, the car doesn’t have all the apps that Google has, and I actually have an iPhone which can’t yet communicate with the car yet, but it’s going to come because they’re going to upgrade it. Just like Tesla when it first came out, drivers had to download upgrade after upgrade.   Now, […]

How To Respond to Escalation Clauses In Your Offers 

[…] Is An Escalation Clause Anyways?  This clause is sometimes included in a buyer’s offer that says to the homeowner, “This is what I’m willing to do if another offer should come in higher than what we agreed to in our contract. I will match it or go above it.”  For more details on escalation clauses, check out this […]

Real Estate Is Always Good, Even If the Market Shifts

[…] goes into a few predictions of what is likely to start happening now that the mortgage forbearance moratorium is gone. Essentially, this article discusses how there will likely be more houses coming onto the market — not a bubble bust, as many anticipated, but more inventory, which means that the housing values will start to settle down.   I talked about this […]

Keeping the “Social” in Social Media 

[…] humans.  Social media — whether you love it or loath it, this platform remains one of the best methods for real estate agents to engage with their clients, communities, and farm areas. The problem? Not everyone knows how to use it to it’s best advantage.  Avoiding Social Media Overload  There are so many platforms to choose from, […]

Seize the Opportunities

[…] if during the presentation you’re just waiting for an objection that might derail you. When you’re doing that, you’re not being truly present mentally and you’re not communicating effectively with the folks in front of you. And guess what? When you worry so much about objections that your presentation is horrible, you’ll get even […]