Using the Shoe Store Analogy to Earn a Listing
When it comes to delivering the reasons why a FSBO should NOT be a FSBO – the “shoe store analogy” is a winning dialogue.
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Advocate vs. iINVESTOR
By Darryl Davis, CSP One of the mistakes that I’m seeing is a trend for some brokerages to create their own version of the iBUYER program. The reason why this is a mistake, in my opinion, it’s actually empowering and giving credence to the other companies (like Zillow) that have been doing it longer and […]
The Power of Being Present
NOT being present can cost you not only listings but also important personal and professional relationships.
Building Referrals With Vendors
POWERFACT: Industry vendors can be a tremendous source of referrals throughout your career if you nurture them. One segment of prospecting that many agents overlook is creating mutually beneficial relationships with industry vendors such as mortgage professionals, staging experts, landscapers, roofers, painters, movers, etc. So, when you DO reach out and start building those relationships […]
Quick Guide: How to Host a New Homeowner’s Workshop
Supporting Agent Goals During a Time of Disruption and Distraction
The industry is changing. In truth, it always is. However, every new twist and turn in our market, our businesses, and our world – can leave agents feeling uneasy, distracted, and sometimes – adrift.
“How do I overcome the FEAR of the phone and prospecting?”
Question of the Week: Overcoming the Fear That Stops Agents in Their Tracks
Real Estate Objection Handling: “How Did You Get My Number?”
When reaching out to potential clients, one question that inevitably comes up is, “how did you get my number?” It’s important to be honest in your response.
How can I stay in business when listing inventory is so low?
Inventory is low, anxiety high – helping real estate agents generate listings AND keep burnout from creeping in is at the top of to-do lists!
The Power of Live, In-Person Training When Everything Is on the Line
In times of uncertainty, when the stakes are high and the margin for error is razor-thin, there is a unique power in coming together, face-to-face, to learn, grow, and build confidence.
Why Savvy Sellers Should Insist That Buyers Have Representation
While the National Association of REALTORS® lawsuit and settlement focused on the buyer experience when they included the term: “Buyers must have representation”, that doesn’t mean that ALL buyers must conform to this.
Why You Can’t List Broker Commissions on Third-Party Websites and What to Do Instead
The recent settlement with the National Association of REALTORS® (NAR) has brought significant changes to how compensation offers are handled in real estate transactions.