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Want to tap into the potential of ChatGPT? Here’s how to use it to create copy and an A-to-Z marketing plan for your next listing. ChatGPT has been out for a while now, and it has received mixed reviews. Many people cite its generic copywriting and tendency to provide error-filled information when asked to […]
[…] real estate. That means focusing less on “shiny penny” apps and offers, and more on old-school lead generation, building referral-worthy relationships with clients and ramping up their listing, communication, and business SKILLS. Agents who have a strong network and are actively prospecting to generate leads aren’t afraid to hit the phones. They have mastered their listing conversations and are […]
[…] commitment to their next level in life. It’s a game-changer. Many agents in today’s world are about the “get” or the “take.” Getting the appointment. Taking a listing. Finding the “pain point” and leveraging it for a bottom-line gain or using “techniques” to get what they want. The truth is that people don’t want […]
[…] build your brand while building your following? By giving your audience information that’s valuable to them. When visiting Agent websites, what is the main information prospects are craving? Listings, of course! The best Agent websites provide this by pulling SEO-optimized MLS listings directly into the website. Not every real estate website does this, so it’s […]
POWERFACT: A listing that won’t sell can be more of a liability than an asset. Know how to get them back on track when they stall. One of the top ten questions we get on our weekly coaching calls is from agents struggling to breathe life into a stalled listing. While there are many […]
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NAR’s new twist on the Clear Cooperation Policy (CCP) adds confusion, not clarity—making listing conversations harder without real benefits. Once again, real estate agents find themselves in the middle of confusing policy changes. Read this article to learn how and when to explain the Delayed Marketing Exempt Listings option to your clients. Just ask […]
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People buy into the leader before they buy into the vision.” – John C. Maxwell
“By failing to prepare, you are preparing to fail.” — Benjamin Franklin
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